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Advertiser Guide

 
weSRCH.com is the world’s first on-line professional networking. It does for high paid professionals what social networking has done for teenagers. Professionals use it to save time. They can see the latest news and technical trends. It covers all of Electronics, Medicine, and Energy. For the advertiser, the main attraction is that the family income level of most weSRCH visitors is well over $100,000, wealth levels are over $1 million, and often oversee purchases and investments that are in the millions and in some cases, billions of dollars.
 
weSRCH’s advertiser section of the website features a number of tools designed to make the ad management and placement more efficient. The ad management tool is campaign based: you can design different campaigns using multiple banner/keyword/click-thru and sponsorship combinations. The campaigns can then reviewed for statistics and changed to get maximum impact. Additionally the spending on the campaigns can be managed by preset amounts or date ranges for each ad. The expiration of an individual ad or campaign triggers an automatic e-mail alert for your action.
 
We’ve also architected our rates to fit within the most constrained budgets. Our lowest rate is a tenth of a penny per impression — that’s 1 millidollar. If you shop rates, you’ll find ads at weSRCH cost a fraction of what it costs to get your messages out at other sites. Moreover, our fixed monthly rates and automated budget control that automatically shuts down spending where your pre-assigned limts are hit.
 
You can choose between several advertising types and locations, which have been designed to provide different levels of exposure around the weSRCH.com website. Additionally you can select the domain (Electronics, Medical, Energy or all), where the ads are presented. These include the following:
 
1) Classic Banner Ads: You have a choice of five different types of banner ads:
 
a. The Home Page top banner is the most visible and shows up every time the home page is viewed. The size of the top banner is 300 x 250 pixels (click on links in the text to see banner locations).
 
b. The WeQUEST page banner is viewed whenever visitor clicks to the editorial page. The size of WeQuest banner is 325 x 200 pixels.
 
c. The Welcome ad comes up whenever a visitor goes to weSRCH.com and plays a full page flash before they enter the site
 
d. The center banner ad is located slightly lower on the home page. It is very visible and shows up every time the home page is viewed. The size of the center banner is 500 x 200 pixels.
 
e. The homepage bottom banner ad is the least visible of the banner ads available. The size of the bottom banner is 500 x 200 pixels.
 
f. The side banner is displayed on all papers and press releases. The size of the side banner is 150 x 728 pixels. Additionally weSRCH offers welcome banners that are located whenever the index or article pages are accessed. The size of the welcome banner is 640 x 480 pixels
 
2) Click-through Ads: Click-through text ads are located on the right side of weSRCH articles and index pages. They are small ads that can be seen when the site visitor searches and reads articles on the site. These click-through ads are charged only when the visitor clicks through the ad to your site.
 
3) Keywords: You can buy keywords that show a link every time that keyword is present in the text. There it comes with a mouse-over that displays your text or flash whenever a mouse pointer passes over it. Keywords are charged by the number of click-throughs, making it a very economical way to gain mind share or establish a competitive position. The keyword ads can be in two formats. They can be either simple text based ads (like Google), or modern flash animation based.
 
4) Author Honorariums: You can incentivize authors with honorariums. Your company is identified as the sponsor every time the article is viewed. As part of a sponsorship you get to post a banner ad at the top of the article. The banner size is 728 x 90 pixels. You can choose from three levels of sponsorship. Platinum extends as long as the research paper is posted in the site. The Gold runs for one year and Silver for six months.
 
After you have logged in as an advertiser, you can buy advertising by clicking the “Advertise with us” link at the top navigation bar. Then select the type of ad you want to buy, and follow the instructions for uploading and payment.

Ad Rates for weSRCH.com

Current Ad Rates for weSRCH.com
Author Honorariums Rate Term
Platinum $5,000 Own it for the life of the paper
Gold $3,000 12 months only
Silver $2,100 6 months only
 
Rates for Ads Placed across All Domains
Advertisement Type Average
CPM**
Shared  
Rate
Exclusive
Rate
UOM
Welcome Banner $30.00 N.A. $81,645 per month
Top banner (50k file limit) $20.00 $13,608 $54,430 per month
Centre banner (50k file limit) $5.00 $3,402 $13,608 per month
Bottom banner (50k file limit) $5.00 $3,402 $13,608 per month
Side banner (50k file limit) $10.00 $6,804 $27,215 per month
weQUEST banner (50k file limit) $25.00 $17,009 $68,038 per month
Keyword $2.00     per hit
Click through text ads $5.00     per hit
Click through Monthly Rental     $300 per month
 
* Based on averages. At weSRCH you pay one monthly rate for most ads. Your costs do not
escalate based on our hits — you can plan to a fixed monthly budget.
**CPM: Cost per thousand impressions (M is the Roman numeral for 1000).
 
Rates for Ads Placed In the Electronics Domain Only
Advertisement Type Average
CPM**
Shared  
Rate
Exclusive
Rate
UOM
Top banner (50k file limit) $24.70 $9,960 $39,839 per month
Centre banner (50k file limit) $6.00 $2,419 $9,677 per month
Bottom banner (50k file limit) $6.00 $2,419 $9,677 per month
Side banner (50k file limit) $12.00 $4,839 $19,355 per month
weQUEST banner (50k file limit) $10.00 $4,032 $16,129 per month
 
* Based on averages. At weSRCH you pay one monthly rate for most ads. Your costs do not
escalate based on our hits — you can plan to a fixed monthly budget.
**CPM: Cost per thousand impressions (M is the Roman numeral for 1000).
 
Rates for Ads Placed In the Medical Domain Only
Advertisement Type Average
CPM**
Shared  
Rate
Exclusive
Rate
UOM
Top banner (50k file limit) $24.70 $4,993 $19,973 per month
Centre banner (50k file limit) $6.00 $1,213 $4,852 per month
Bottom banner (50k file limit) $6.00 $1,213 $4,852 per month
Side banner (50k file limit) $12.00 $2,426 $9,703 per month
weQUEST banner (50k file limit) $10.00 $2,022 $8,086 per month
 
* Based on averages. At weSRCH you pay one monthly rate for most ads. Your costs do not
escalate based on our hits — you can plan to a fixed monthly budget.
**CPM: Cost per thousand impressions (M is the Roman numeral for 1000).
 
Rates for Ads Placed In the Energy Domain Only
Advertisement Type Average
CPM**
Shared  
Rate
Exclusive
Rate
UOM
Top banner (50k file limit) $24.70 $1,853 $7,410 per month
Centre banner (50k file limit) $5.00 $375 $1,500 per month
Bottom banner (50k file limit) $5.00 $375 $1,500 per month
Side banner (50k file limit) $10.00 $750 $3,000 per month
weQUEST banner (50k file limit) $25.00 $1,875 $7,500 per month
 
* Based on averages. At weSRCH you pay one monthly rate for most ads. Your costs do not
escalate based on our hits — you can plan to a fixed monthly budget.
**CPM: Cost per thousand impressions (M is the Roman numeral for 1000).
 

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