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Description: Innovation in the Pharmaceutical Industry Three, non exclusive trends are now appearing and will reshape the entire business model of the industry: Drugs will become a piece of an integrated Académie de 11 Pharmacie - 17/02/10 "therapeutic solution" in response to a pathology and to a given context The “personalised medicine” concept “Customised products” adapted for every region Strategic Issues of the Pharmaceutical Industry 2015-2050 Author: Jean-Claude Muller
Upload Date: 22-Mar-2010
View Count: 687
Reference URL: http://medical.wesrch.com/paper_details/pdf/ME1XXFCJ4RQGY/strategic_issues_of_the_pharmaceutical_industry_2015_2050
Short URL: http://www.wesrch.com/wiki1018
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« Big Pharma Pipelines failing to meet expectations Pharmaceutical Industry paradigm shift »
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