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Description: Innovation in the Pharmaceutical Industry
Three, non exclusive trends are now appearing
and will reshape the entire business model of
Drugs will become a piece of an integrated
Académie de 11 Pharmacie - 17/02/10
"therapeutic solution" in response to a
pathology and to a given context
The “personalised medicine” concept
“Customised products” adapted for every
Strategic Issues of the Pharmaceutical Industry 2015-2050
Author: Jean-Claude Muller
Upload Date: 22-Mar-2010
View Count: 687
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CC Creative Commons - Free to Use with Attribution
« Big Pharma Pipelines failing to meet expectations Pharmaceutical Industry paradigm shift »
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