Description: Omni-channel relevance is all abou being aware of the moments that impact your customer and taking action throughot their entire journey. In a world everyday there are more channels and touchpoints, where there are more opportunities to communicate and interact with the consumer, where the chances of being forgotten or annoying are on the rise, it's extremely important to stop thinking about what the new channel of contact will be, and to start thinking about the context of interaction and the moments of impact with your consumers. Create meaningful interactions regardless og the channel.
Contextual Omnipresence: Focus on the customer needs and want. Don't limit your product, service or experience distribution to traditional channels.