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Aesthetic Features Convey the Concept of Brand Premiumness

 Maria Pombo, Carlos Velasco
  26th-Sep-2019
Description: Our results inform about the role that subtle aesthetic elements play in the realm of multisensory marketing, something which firms can capitalize on.
Views: 613
Domain: Business
Category: Sales & Marketing
Contributing Organization: PsyArXiv
 ‐ More of their Presentations
Contents:
RUNNING HEAD: VISUAL AESTHETICS AND BRAND PREMIUMNESS

How aesthetic features convey the concept of brand premiumness
Maria Pomboa, b & Carlos Velascob
a

Georgetown University, Washington D.C., USA, 3700 O St. NW, 20057, Washington, D.C.,
USA. E-mail: mp1488@georgetown.edu.
b

Centre for Multisensory Marketing, Department of Marketing, BI Norwegian Business School,
Oslo, Norway, Nydalsveien 37, 0 ... See more

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