Social media marketing has served many small and medium sized businesses. Unlike the other marketing strategies, social media optimization services work very much within the budget and affordability of small and medium sized organisations. As a result, more and more brands are channelling their marketing budget towards social media. However, we need to also take into account that a considerable percentage of this segment complains about the inability to get the desired results. If you are planning to benefit from social media marketing then make sure that you are not making the following mistakes.
- No Long Term Social Media Marketing Blue Print
Everyone is interested in getting fast results and no one is ready to wait to see the results. Everything is therefore handled in fire-fighting mode. When operating in this fashion many brands forget to create a long term marketing blue print. They tend to handle things in unplanned and haphazard way. If you too are going to handle your social media visibility related activities in this fashion then you are less likely to get the fullest benefits of your efforts. Before you start doing anything create a long term plan on where you want to reach and break that into short-term milestones. Random efforts will only yield temporary results. Ensure that your SEM services provider gives you the long term blueprint of the entire process before you get started.
- Content not matching the brand activity
It is important to publish fresh content regularly in the social media. Brands that are aware of this important factor take an aggressive approach to publishing fresh content. However, not all of them handle it correctly. Many companies push content that are not relevant to their brand activities and their niche industry. In the pretext of publishing interesting content and getting participant engagement, they post content that are humorous and viral but not necessarily something that is niche relevant. You need to publish regular content but at the same time it has to be always something that will connect back to your niche industry and to your brand activities.
- Posting content that is not unique
If you want to make sure your audience like your content and engage with your content then you need to make sure that the content is unique and not something that is common. Why would anyone show interest in what you have to publish if what you are posting is not something exclusive but something that is too common? Think twice before you publish anything whether it is unique or not. If it is not unique if you make many such posts then your audience will start ignoring your posts subsequently you will not get the expected visibility or the results. This is one area where many social media marketers make mistakes. Publishing just for the sake of publishing will not be of any use to your brand. Make sure that you get the best value for your social media spending.
Category: Sales & Marketing