7 Ways You can Use Location-Based Technology for Your Business

 Emma Miah
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The advancement of technology has changed the way businesses are handled and operated. Every business strives to become more efficient because it helps in earning more profit and becoming successful. It is essential that the businesses stay aware of the changing industry trends and the advent of new technologies so that you can stay ahead of your competition.

Running a successful business is not just about creating and selling the best product. There are so many other aspects of the business that require your attention so you have to make sure that you improve every aspect of it to earn a reputable name in the industry.

One technology that is proving to be highly-effective in running a successful and profitable business is the location-based technology. There are a lot of ways location-based technology can benefit the business. You should make sure that you make use of latest tools that you can find.

Here are some tips on how you can use the location-based technology and improve efficiency and profit of the business.

Effective Mobile Marketing:

Mobile marketing is critical for reaching out to the potential customers and attract them and encourage them to invest in your business. The mobile marketing has also improved a lot as new technologies are introduced all the time. Location is important in effective mobile marketing. You can use the data from the smartphones and use it to create a marketing strategy that is going to give access to the potential clientele.

The companies can use low energy Bluetooth beacons to transmit information to the customers. You can offer deals and discounts which will keep them engaged. It is a great technology to share important information with the shoppers.

There are other ways that the businesses can use the location-based technology. The location provided by the mobile is valuable. The potential consumers can respond to the advertisements and push alerts that can earn the company a lot of profit.

Targeted Marketing:

The customers are likely to disregard a brand if they are bombarded with irrelevant advertisements. People can easily get annoyed with ads so if you want to earn the favor of the consumers and advertise to the customers that are interested in investing in your company; you need to invest in targeted marketing. Location-based technologies are extremely helpful in doing targeted marketing. If you are selling Android TV boxes then you need to advertise to the clients that are want to buy the product that you are selling. By using location-based technologies you can send the advertisements to the right people at the right time. It will increase the chances of turning the advertisement into profit.

Managing the Workforce and Assets:

The success of a business depends significantly on how well the workforce and assets of the business are managed. You should know how to keep an eye on the staff and the assets. Successful businesses know how to use their assets in the best way possible. You can use location-based services to track the workforce and packaged products. It will help in improving the delivery service as you can offer the customers the opportunity to track their package. It also allows the managers to check the efficiency of the team. You can track the deliveries that you are getting from the suppliers and make sure that they reach you in time.

Improve Location Interaction:

Social media has become an integral part of our lives and it has become an effective tool for improving the efficiency and profits of the business. The social media offers a great opportunity to stay in touch with the customers and keep them engaged. Every business needs to use the social media to reach the potential buyers.

The location-based technology has made its way to the social media as well. You can increase the foot traffic of your place by using social media apps. These apps allow you to offer special discounts to the customers that will encourage the people passing by the store to stop and enter.

If you want to improve interaction with your community then you can take advantage of the geotagging. The social media applications like Twitter, Facebook, Snapchat and Instagram allow the users to tag their location and the business can share the post in which the location is mentioned. The user-friendly posts are a great way of keeping the customers happy and satisfied.

You can also use branded hashtags to attract the customer’s attention. You can way of introducing new events, products and offers.

Triggered Notifications:

If you want to attract the attention of the crowd that has a high chance of coming to your store and investing in whatever you have to offer. The location-based technology has become pretty versatile. It offers triggered notifications that send alerts to the users when the vicinity of your business. The notifications can be triggered from inside the store or when users are in close proximity.

Get a Location Branded App:

Not every company has the budget to create their own budget but you should make sure that you can get the budget to get a mobile app working. There are several location services that you can include in the app. The app will make sure that the customers are able to find your business when they are looking for a relevant service.


Geo-fencing has a lot of practical applications. It allows the businesses to engage clients by sending trigger notifications. It improves the targeted advertisement which increases the chances of customers investing in the products or services that you have to offer. The Geo-fencing also helps in better management of the workforce. If a staff member enters an unauthorized area the management will get an alert. It is great for improving the security of the place as well.

It is the aim of every business to get a head of their competition so that they can earn good profit. In order to be the best in the industry the business needs to incorporate latest technology and run the business efficiently. The location-based technologies are making it easier for business to flourish and get good profit.

Domain: Business
Category: Social Innovation
Contributing Organization: Entrepreneur First
Contact Person Address: emmamiah123@gmail.com
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