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Cost-Effective Marketing Communications Strategy For B2B Companies

 Alena Krivonos
  7th-Aug-2018
Description: Nowadays, marketing communications play a significant role in business-to-business (B2B) marketing. Companies are trying to improve their activities and find the most effective way to allocate their budget to increase sales revenue.
Views: 2200
Domain: Business
Category: Sales & Marketing
Contents:
THESIS - BACHELOR'S DEGREE PROGRAMME
SOCIAL SCIENCES, BUSINESS AND ADMINISTRATION

COST-EFFECTIVE MARKETING
COMMUNICATIONS STRATEGY
FOR B2B COMPANIES

Author:

Alena Krivonos

SAVONIA UNIVERSITY OF APPLIED SCIENCES

THESIS
Abstract

Field of Study
Social Sciences, Business and Administration
Degree Programme
Degree Programme in Business Administration
Author(s)
Alena Krivonos
Title of Thesis
Cost ... See more

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