“Only standard ad delivery options will be prioritized as there will be no accelerated ad option available for PPC advertisers.”
PPC advertising has been a popular method to generate quick leads and increase revenue of the business. Almost every business is trying to utilize this method for gaining profitable outcomes. Digital assets are becoming more beneficial for the online brands, and due to this, Google Ads is becoming a game-changing asset in this industry.
Google Ads consistently updates its algorithms, platform, and services for the betterment of users as well as marketers. Brands are creating campaigns, bidding for the right keywords, and running their ads flexibly. There are also several options available for marketers to run their campaigns or boost them according to their budget.
Standard ad delivery options is the most productive one that most of the businesses utilize. If they have limited budget to spend on the ads in a specific period of time, then this ad delivery option is the best choice. Those who are implementing PPC management services are getting huge benefits from this mode.
Another option is accelerated ad delivery, which is mostly used by online retailers and shopping brands. In this option, their ads are put on the top to gain maximum number of clicks. However, the ad spend also becomes high. Google will show your ad more often until your budget is reached.
In recent announcements, this option will be removed by Google from their PPC framework. From 1st of October, marketers will only get standard ad delivery option for their campaigns. The main reason behind this decision is to remove the complexities which can be faced by small businesses or start-ups. Because they have limited ad spend budget, and it will be finished off at the end of the day.
The purpose of switching between these modes is to get maximum conversions. But now, they will have only one method to choose for running their ad campaigns. However, we will see how this decision will work for all the companies who consistently utilized Google Ads.
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Category: Sales & Marketing