Managing Information Technology and e-business

Managing Information Technology and e-business

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Description: Information technology– processes and applications that create new methods to solve problems, perform tasks, and manage communication. The Impact of Technology - Technology – the application of knowledge, including the processes and procedures to solve problems, perform tasks, and create new methods to obtain desired outcomes. Information Technology (IT) is changing traditional products.

AFE Cosmetics and Skincare provides customized cosmetics and skin care products.

 
Author: O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell (Senior) | Visits: 560 | Page Views: 653
Domain:  Business Category: Management 
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Contents:
4-1

Business in a
Changing World

Chapter 4
Managing Information Technology &
E-business
2
McGraw-Hill/Irwin

Copyright © 2009 by the McGraw-Hill Companies, Inc. All rights reserved.

4-3

Reesycakes.com -Bargaining online

Thanks to the Internet, haggling has never been
easier, especially in the area of online apparel
sales.

4-4

Technology – Impact on Our Lives

Information technology– processes and
applications that create new methods to solve
problems, perform tasks, and manage
communication.
4-5

The Impact of Technology

Technology – the application of
knowledge, including the
processes and procedures to
solve problems, perform tasks,
and create new methods to
obtain desired outcomes

4-6

Technology – Impact on Our Lives

Technology is the driving force in
advancing economic systems and the
quality of life.

Information Technology (IT) is changing
traditional products. AFE Cosmetics and Skincare
provides customized cosmetics and skin care
products.
4-7

Technology – Impact on Our Lives
Technology has improved business
effectiveness and reach

•Improved global access
•Faster productivity growth
•Improved efficiency
•Reduced costs
4-8

Managing Information
Data, knowledge, & information

Data – numerical or verbal descriptions related
to statistics or other items that have not been
analyzed or summarized
4-9

Managing Information

Data, knowledge, & Information

Knowledge – an understanding of data gained
through study or experience.

4-10

Managing Information
Data, knowledge, & Information

Information – meaningful and useful
interpretation of data and knowledge that can be
used in making decisions.

4-11

Management Information Systems
Information is a major business
resource. It is an asset to be
developed and distributed to
managers.

Management information system (MIS) – used
for organizing and transmitting data into
information that can be used for decision
making.
4-12

Management Information Systems

The Vit Watch information system enhances management at Scheid
Vineyards
4-13

Management Information Systems
Management Information System (MIS)

•Breaks down time and location barriers
•Global information access
•Anytime, anywhere with wireless
4-14

Management Information Systems
MIS & Data Collection

•Collect data
•Store data
•Update data
•Process and present information
4-15

Management Information Systems

Database -- A collection of data stored in one
place and accessible throughout the network.
4-16

The Internet

Internet – Global information system than links
many computer networks together.
4-17

The Internet

World Wide Web – a collection of interconnected
Web sites or pages of text, graphics, audio, and video
within the Internet.
4-18

The Internet

Intranet– a network of computers similar to the
Internet that is available only to people inside an
organization.
4-19

The Internet

Extranet– a network of computers that permits selected
companies and other organizations to access the same
information and may allow collaboration and
communication about the information.
4-20

History of Information Technology

4-21

Wireless Technologies
•PDA’s
•Smartphones
•Digital devices
•Apple iPhone
•Wi-Fi Networks
•WiMax
•VOIP
•RFID
•GPS
•MMS

4-22

E-Business

E-business has the same goal as
traditional business.

E-Business – carrying out the goals of business
through utilization of the internet.

4-23

E-Business

E-business models

•Business-to-Business (B2B)
•Business-to-Consumer (B2C)
•Consumer-to-Consumer (C2C)
4-24

E-Business

Business-to-Business (B2B)

B2B– use of the Internet for transactions and
communications between organizations.
•Cisco Systems
•Ford Motor Company
•General Motors
•IBM
•Procter & Gamble
4-25

E-Business

Business-to-Consumer (B2C)

B2C– delivery of products and services directly to
individual consumers through the Internet (e-tailers).
•Dell Computer
•MapQuest
•Travelocity.com
•Expedia
•RetailMeNot.com
4-26

E-Business

Consumer-to-Consumer (C2C)

C2C– market in which consumers market goods and
services to each other through the Internet.
•eBay
•Zshops at Amazon.com

4-27

E-Business
E-Commerce

28

4-28

Customer Relationship Management

CRM

•CRM – focuses on using information about
customers to crate strategies that develop and
sustain desirable long-term customer
relationships.
4-29

Customer Relationship Management

CRM

•Developing long-term customer relationships
•Building satisfying relationships
•Provide the best product solution for customers
4-30

Legal and Social Issues

Privacy, identity theft, &
intellectual property
•Privacy
•Consumer tracking via Internet purchases
•Data gathering via “cookies”
•Federal Trade Commission (FTC)
•TRUSTe
•Better Business Bureau Online
4-31

Legal and Social Issues

Privacy, identity theft, &
intellectual property
•Spam – unsolicited commercial e-mail. racking via
Internet purchases
•Data gathering via “cookies”
•Federal Trade Commission (FTC)
•TRUSTe
•Better Business Bureau Online
4-32

Privacy
Laws
affecting
commerce

4-33

Legal and Social Issues
How Spam Volume Has Changed

4-34

Legal and Social Issues
Spam Volume by Country

35

4-35

Legal and Social Issues

Privacy, identity theft, &
intellectual property
•Identity Theft – criminals obtain personal
information allowing them to impersonate others
in order to use their credit to obtain financial
accounts and make purchases.
•258,427 cases reported in 2007
4-36

Legal and Social Issues

Privacy, identity theft, &
intellectual property
Intellectual Property & Copyrights– protecting rights to property
including:
•Songs
•Movies
•Books
•Software
•Ideas, creative materials
•American Society for Industrial Security (ASIS)
4-37