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Sustainable Demand Chain Management

 S. Cholette
  29th-Dec-2016
Description: In this stand-alone overview of analyzing how sustainability intersects with demand chains, we address the following in order. What is a Demand Chain?:- Answer: it is a sequence network of facilities and activities that support the production and delivery of a good or service. Demand chains are sometimes referred to as supply chains or value chains. These terms are interchangeable. Marketing tends to view the chain as supporting demand pulls. Operations tend to view the chain as supporting supply pushes. The default term for the rest of this presentation will be “Supply Chain”.
Views: 852
Domain: Business
Category: Management
Contents:
Sustainable Demand Chain
Management: an Introduction
S. Cholette
Associate Professor, Decision Science
San Francisco State University
Guest Professor, SRH Hochschule Heidelberg
Development of these materials made possible by a grant from the Leonard
Transportation Center at CSU San Bernardino

1

Overview
In this stand-alone overview of analyzing how
sustainability intersects with demand chains w ... See more

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