Information Technology and E-Business

Information Technology and E-Business

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Description: The strategic use of information technology is one of the defining aspects of organizational success in today’s world. Many companies in industries from manufacturing to entertainment use IT to - Get closer to customers, Enter new markets, Streamline business processes. Management of information technology and e-business, Basic information technology & information systems frequently used in organizations, Fundamental strategies, Management implications, Recent information technology trends.

 
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Domain:  Business Category: Management 
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Contents:
Chapter 20

Information Technology and EBusiness

Technology and E-Business


The strategic use of information
technology is one of the defining aspects
of organizational success in today’s world



Many companies in industries from
manufacturing to entertainment use IT to
Get

closer to customers
Enter new markets
Streamline business processes
Manager’s Challenge: Bountiful Mazda

Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved.
2

Technology and
E-Business

Topics
Chapter 20



Management of information technology and ebusiness



Basic information technology & information
systems frequently used in organizations



Fundamental strategies



Management implications



Recent information technology trends

Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved.
3

Information Technology


The hardware, software,
telecommunications, database
management, and other technologies
used to store, process, and distribute
information

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4

Data versus Information
Data-

Raw, nonsummarized , and
unanalyzed facts
and figures

Information- Data that
have been converted
into a meaningful and
useful context for the
receiver

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5

Information and Management Challenge



Increasing Challenge for Managers
1.
2.



Effectively identify needed information
Access useful information

Magnitude of transforming data into
useful information = introduction of
chief information officer (CIO) position

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6

Useful Information Characteristics
Time
Currency
Time Period

Content
Accuracy
Relevance
Completeness
Conciseness

Form
Clarity
Detail
Presentation

Source: Adapted from James A. O’Brien, Introduction To Information Systems, 8th ed. (Burr
Ridge, Il:Irwin, 1997),pp284-285

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7

Types of Information Systems
Operations Information Systems
 Transaction-processing systems
 Process control systems
 Office automation systems
Management Information Systems

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8

Types of Information Systems
Management Information Systems
 Information-reporting systems
 Decision support systems
 Groupware
 Executive information systems
Experiential Exercise: What is Your MIS Style?

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9

Basic Elements of
Management
Information Systems
Corporate
and
External
Databases
Operations
Information
Systems

Source: Adapted from Ralph M. Stair and George W. Reynolds,
Principles of Information Systems: A Managerial Approach, 4 th
ed. (Cambridge, Mass.: Course Technology, 1999), 391.

Management
Information
Systems

Reporting
Systems

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10

Decision
Support
Systems

Executive
Information
Systems

Group
Decision
Support
System

Internet and E-Business


Internet = global collection of
computer networks linked together



World Wide Web = (WWW) a
collection of central servers for
accessing information on the internet

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11

Internet and E-Business


E-business = any business that takes
place by digital processes over a
computer network rather than in
physical space



E-commerce = business exchanges
that occur electronically

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12

Internet Communication Systems


Intranet = an internal communications
system that uses the technology and
standards of the Internet but is accessible
only to people within the organization



Extranet = external communicati0ns system
that uses the Internet and is shared by two or
more organizations

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13

E-Business Strategies


Strategy = Market Expansion


Internet division allows a company to
establish direct links to customers and
expand into new markets



Organization can provide access around
the clock to a worldwide market and reach
new customers
Ethical Dilemma: Manipulative or Not?

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14

E-Business Strategies
Strategy = Productivity and Efficiency
In-House Internet Division
Spin-Off

Strategic Partnerships
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15

Strategies for Engaging
Clicks with Bricks
Competitive Business
Environment

E-Business
Strategy

Benefits

Implementation

Market expansion
and revenue growth
•Add new markets
•Integrate bricks and
clicks
•Increase market size

Increased productivity
and cost efficiency
•Immediate short-term effects
•Measurable productivity impact
•Driven by internal processes

In-house division or
partnership

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16

In-house division or
partnership

E-Marketplaces


Biggest boom in e-commerce is in businessto-business (B2B) transactions





$2.4 trillion and growing in 2004
B2B marketplaces = intermediary sets up an
electronic marketplace where buyers and sellers
meet, acting as a hub for B2B commerce – online
portal
Ebay has become a B2B portal

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17

B2B Marketplace Model
Sellers

Many
sellers offer
products
and
services
through an
intermediary
to many
buyers

Online portal or
“hub” for B2B
marketplace

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18

Buyers

E-Business Information
Management
Enterprise Resource Planning Systems

ERP, integrate and optimize all the
various business processes across the
entire firm
•Top ERP vendors today host the applications
themselves and offer their products through
Internet portals
•Customers access the applications with
standard browsers
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19

Customer Relationship Management



Systems that help companies track
customers’ interactions with the firm
and allow employees to call up
information on past transactions

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20

Knowledge Management


Process of systematically gathering

knowledge, making it widely available
throughout the organization, and

fostering a culture of learning

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21

Knowledge Management



Three Keys




Data warehousing
Business intelligence
Knowledge management portals

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22

Management Implications of
Information Technology
Improved employee effectiveness

Increased efficiency
Empowered employees

Information overload
Enhanced collaboration
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23

IT Trends






Wireless Internet
Peer-to-Peer File Sharing
Blogs and Wikis
Going International

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24

Information Systems Today
Information technology and e-business
are changing the way people and
organizations work
Customer, partners, and suppliers are
brought into the information network

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25