Go to Page # Page of 53

Building E-Commerce Applications and Infrastructure

 Pearson Education
Description: This case demonstrates that there is more to building an EC application than choosing a development technique and creating content. Once Campmor initiated its EC application project, it selected an outsourcer to build a custom-made application. Critical to the project was the need to make the site easily navigable by customers so they can easily purchase products. To achieve this, it was necessary for the company—an early adopter of e-commerce—to obtain the continued cooperation from the external developer of the EC application. This case also demonstrates that developing a good EC application often requires an ongoing relationship with a development partner that offers a diverse set of services. All these issues and a few related ones are the subject of this chapter.
Views: 1254
Domain: Business
Category: Management
Contributing Organization: Pearson Education
 ‐ More of their Presentations
Maxims of Tech: Rules of Engagement for a Fast Changing Environment

Part 7: Application Development


Learning Objectives

Helping Customers Navigate the Web Site
and Increase Sales at Campmor
19.1 Major E-Commerce Applications
and Their Functionalities
19.2 A Five-Step Approach to Developing
an E-Commerce Landscape
19.3 Development Options for E-Commerce
19.4 Criteria for Selecti ... See more

Supply Chain Drivers and Metrics

Financial Measures Of Performance:- From a shareholder perspective, return on equity (ROE) is the main summary measure of a firm’s performance. Return on assets (ROA) measures the

29 March, 2017

The Challenges of Starting a Business

Like BTIO, many entrepreneurial ventures are based on innovative ideas. Others are improvements on already existing goods or services. Howard Shultz formed Starbucks to reinvent th

17 November, 2016

The Greenhouse Effect on Earth

Earth’s atmosphere is slightly warmer than what it should be due to direct solar heating because of a mild case of greenhouse effect… The ground is heated by visible and (some) inf

30 September, 2016