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China: Entry, Expansion and Exit Strategies

 Lingnan University
Description: This paper contains details about "China: Entry, Expansion and Exit Strategies". Market entry strategy is a strategic distribution and delivery method of services to a new market.
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Domain: Business
Category: Sales & Marketing
Contributing Organization: Lingnan University
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Lecture 7
Entry, Expansion and Exit Strategies
Partners, the marriage and then break-up”

A Brief Review
• The opening of China has taken a gradual process.
• Entered China as joint ventures (EJVs and CJVs)
• After the mid 1990s, wholly-owned subsidiaries became more
• Recently, mergers and acquisitions (M&As) have become a
popular approach
• Other modes: lic ... See more

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