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Future Now 2019 Presented by Mindshare

 Mindshare
  12th-Feb-2019
Description: Everyone at Mindshare is inventing the future of media. They are excited by the role we play in shaping the future, today and tomorrow.
Views: 1793
Domain: Business
Category: Leadership & Strategy
Contents:
FUTURE NOW
2019

CONTENTS
WELCOME TO FUTURE NOW

06

Ken Nolan

1.
HOW TIGHT ARE YOUR BRIEFS?

4.
IS IT TIME TO SLOW DOWN
THE PACE OF PLANNING?

20

5.
THE DISAPPEARING ISLAND – WHAT’S
THE BUSINESS VALUE OF RESEARCH?

26

9.
PROGRAMMATIC ADS, WHERE
THE HELL ARE THEY?

Dave Bruen

Eimear McGrath & Sushmita Bista

6.
NEITHER DEAD NOR DYING
BUT WHAT’S THE CURRENT
STATE OF TV EFFECT ... See more

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