Based on this research (http://www.moyak.com/papers/business-startups-entrepreneurs.html), 90% of startup businesses fail during first 5 years being in the business. This means, 137,000 startup businesses give birth every day around the glob and 123,300 fail every day.
Houman Asefi, sales and startup authority and investor who had worked at enterprises like Cisco and Huawei said: ”The main reason startups shut down is lack of scalable and predictable revenue stream. The key reason and success factor of a startup is sales. If sales is not happening, founders should look for reasons that why their sales engine is not working.”
Houman Asefi also added: “branding, marketing and product features and benefits will all result to a sustainable stream of sales. Founders and entrepenuers should always be obsessed on how to use these tools to help increase sales. The only difference between success and failure of a business is down to a strong sales team.”
Houman Asefi has seen how startups grow and fail from the front seat when he was at Cisco and acquisition of Joulex (Cisco Energy Management). “Founders are normally coming from engineering and tech background and obsessed with the product and how it impacts the world. I always emphasize on if you want to build a business with your product, you need to sell. Without solid sales revenue, there is no way you can be successful.”
Houman Asefi is recognized authority on technology sales and startups, award finalist blogger (http://www.houmanasefi.com/) focusing on building and scaling sales strategy and making sure companies achieve their targeted revenue.
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