Marketing Cloud Platform Market Strategy Analysis, Trend Outlook and Business Opportunities to 2021

 shrikant Rane
H5H_1538475609_1.jpg WiseGuyreports

WiseGuyReports.Com Publish a New Market Research Report On –“ Marketing Cloud Platform 2018 Global Market SWOT Analysis and Opportunities To 2021 | Key Players : Adobe Systems, Oracle, Salesforce, IBM, Act-On Software, Cision”.


The analysts forecast the global marketing cloud platform market to grow at a CAGR of 9.03% during the period 2017-2021.

The marketing cloud platform provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The marketing cloud platform connects different marketing channels, such as social media, e-mail, and content marketing, to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develop appropriate marketing patterns, and integrate marketing channels to deliver better customer experience.

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Covered in this report
The report covers the present scenario and the growth prospects of the global marketing cloud platform market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing cloud platform.

The market is divided into the following segments based on geography:
• Americas
• Europe

The report, Global Marketing Cloud Platform Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• Adobe Systems
• Oracle
• Salesforce

Other prominent vendors
• Act-On Software
• Cision
• eTrigue
• GreenRope
• Hatchbuck
• HubSpot
• Infusionsoft
• LeadSquared
• Salesfusion

Market driver
• Rise in use of content marketing
• For a full, detailed list, view our report

Market challenge
• Data privacy and security concerns
• For a full, detailed list, view our report

Market trend
• Increased adoption of analytics in marketing cloud platform
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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Table Of Contents – Major Key Points

PART 01: Executive summary

PART 02: Research Methodology

PART 03: Introduction

• Key market highlights

PART 04: Market landscape

• Market overview

• Market developments

PART 05: Market size and forecast

• Global marketing cloud platform market

PART 06: Market segmentation by deployment models

• Global marketing cloud platform market by deployment models

PART 07: Market segmentation by end-user

• Market size and forecast

PART 08: Geographical segmentation

• Geographical segmentation

• Americas

• Europe


PART 09: Market drivers

• Growing volume of data

• Rise in use of content marketing

• Increased use of social media marketing

• Growing need for improved customer digital experience

PART 10: Impact of drivers

PART 11: Market challenges

• Data privacy and security concerns

• Bandwidth and connectivity issues

• System integration issues

• High cost of marketing cloud platform

PART 12: Impact of drivers and challenges

PART 13: Market trends

• Increased adoption of analytics in marketing cloud platform

• Emergence of mobile marketing platform

• Emergence of location-based marketing

PART 14: Buying criteria

• Buying criteria

PART 15: Five forces analysis

• Five forces analysis


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Domain: Business
Category: Management
Posted By: shrikant Rane and Contact shrikant Rane
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