Fast food is a mass-produced food which is prepared and served very quickly. Typically, this food is less nutritionally valuable compared to other dishes and foods. While any meal with low preparation time can be considered fast food, normally the term refers to food sold in a store or restaurant with precooked or preheated ingredients, and served to the customer in a packaged form for a take-away.
Organic fast foods are the alternatives to the conventionally available fast food products which are unhealthy. Organic fast foods use products which are produced by organic farming, which promotes ecological biodiversity and balance and limits the use of certain harmful fertilizers and pesticides. The organic fast foods do not contain genetically modified organisms, artificial dyes or colours, antibiotics, synthetic pesticides, artificial preservatives, synthetic herbicides and ionizing radiations for food preservatives.
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The driving factors of global Organic Fast Food market are rising awareness among the consumers for an easy-to-make and healthy food option. Growing use of harmful fertilizers and pesticides in food products and their effects on the human health is also among the restraints to the growth of this market. The organic products are fresh, owing to the absence of the artificial preservatives. The major constraint for this market is the high price of the organic fast food. Also, there are many studies, which assert that organic food is not healthy since they contain harmful viruses and bacteria. However, none of these studies prove that the presence of viruses or bacteria has any direct impact on the overall health of individuals.
The global Organic Fast Food market is segmented based on product into beverages, food and desserts. Food holds the largest share in this segment. By product source, the market is divided into animal product and plant product. Plant product is expected to have the largest share in the segment.
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The Global Organic Fast Food market is divided based on geography into North America, Latin America, Asia-Pacific, Middle East and Africa and Europe. North America has the leading market for Organic Fast Food in the world, which is followed by Europe and Asia Pacific regions. Asia Pacific region is expected to have the fastest growth rate during the forecast period due to rising preference for fast food and busy lifestyles.
Some of the major players in the market are Nics Organic Fast Food (U.S.), The Organic Coup (U.S.), Whole Foods Market Inc. (U.S.), Clif Bar & Company (U.S.), Hormel Foods Corporation (U.S.), Hain Celestial Group (U.S.), Dole Food Company, Inc. (U.S.), Kroger Company (U.S.), Organic Valley (U.S.), and Newmans Own Inc. (U.S.).
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