According to our research report, “Booming Consumer Electronics Market in India”, the Indian consumer electronics industry has been growing at a double-digit growth rate since the past few years. Higher disposable income, increased product awareness, affordable pricing and shift in lifestyles have together been instrumental in changing the amount and pattern of consumer spending; thereby, resulting in strong growth in the consumer electronics industry. But still, the consumer electronics goods, like refrigerators, televisions, and air conditioners, have low penetration in the country, leaving vast room for future growth. The consumer electronics market will grow at a CAGR of around 18% during 2011-2014.
The ongoing research analysis found that, consumer electronics market in India can be segmented into various subsections, i.e. television, refrigerator, air-conditioner, washing machine, and mobile handsets. It also elaborates the fact that there still remains a vast difference in buying habits and purchase decision-making patterns of Indian consumers. All such factors have been thoroughly discussed in the report.
Moreover, as the industry is poised to grow further at a rapid pace in near future, the competition is likely to be intense with MNCs trying to make inroads into the Indian market and with the domestic players trying to hold on to their share of the market. This is likely to impart severe pressure on the profit margins of the industry players. As Indian consumers give excessive importance to value for money, both manufacturers and traders are required to discover every possible way to improve their operational efficiency so as to churn out huge profits.
In our report, “Booming Consumer Electronics Market in India”, our analytical research thoroughly evaluates the Indian consumer electronics industry. It briefly discusses about the current and emerging trends in the industry, underlining the future potential areas and key issues crucial for the development of the industry. The research also evaluates the behavioral aspect of the Indian consumers, their price sensitivity, distribution channel analysis and future prospects of the consumer electronics market in rural India. Besides this, our report also offers rational analysis on the key consumer electronics companies operating in the country, which includes their strength and weakness analysis.
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Category: Sales & Marketing