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The Rise of the 21st Century Brand eConomy

 Randall Rothenberg, Patrick Dolan, Chris Kuist, Maggie Zhang, Eric Johns, Orchid Richardson, Susan B
  28th-Jun-2018
Description: Permanent changes in industry supply chains are shifting the center of growth in the U.S. consumer economy.
Views: 2489
Domain: Business
Category: Sales & Marketing
Contents:
the rise of
st century brand economy
the 21
IAB Annual Leadership Meeting
Palm Desert, CA
February 12, 2018
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table of contents
1.

brand growth in crisis

2.

the three last miles

3.

direct brands – drivers & characteristics

4.

brand strategy for revolutionary times

5.

direct brands & the U.S. economy

6.

understanding the production stack

7.

understanding the attention stack

8. ... See more

Rise of The 21st Century Brand Economy

Economic benefits are accruing to firms that create value by tapping into low-barrier-to-entry, capital-flexible, leased or rented supply chains. These include thousands of small f

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15 September, 2018