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Maxims: Take only profitable orders. Leave the unprofitable sales to your competitor.

Posted on: 01-Feb-2011

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‘Your job is not to win every order at any cost. It is to make the other poor bastard lose his money when he takes it.’ -- to paraphrase General George S. Patton’s famous line to his troops. It is a general principal that you should only take profitable business. There is a difference between losing business and giving it up when it will be a money loser. If your competitor is consistently denied profitability they will starve to death on the plains of a barren market ...

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About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

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