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Foreign Mobile Market Overview

 Comviva
  25th-May-2010
Description: Nigeria, Malawi, Zambia, Congo and Ghana collectively have 106.6 million mobile subscribers, 23% of African’s total mobile connections, 98% prepaid customers, Average ARPU of USD 8.8, and 49% wireless penetration. Broadening array of easily accessible competitive alternatives has lowered switching barriers and reduced customer lifespan on the network.
Views: 2159
Domain: Electronics
Category: Mobile
Contents:
Winning Customer Loyalty in Africa
Case Study
May 2010
1

Market Overview

Nigeria, Malawi, Zambia, Congo and Ghana collectively have 106.6 million mobile subscribers 23% of African's total mobile connections ti 98% prepaid customers Average ARPU of USD 8.8 49% wireless penetration

Source: Wireless Intelligence All figures are for 2009

2

Market Overview � 2009
Key Market Ind ... See more

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