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How Europe's Best Prevailed in the Era of Technology Globalization

 G. Dan Hutcheson     VLSI Research Inc.
  25064      May 5, 2016
What made them winners and the predictions of Europe's demise wrong: Late in the last century, Europe was extremely pessimistic about its future in semiconductors.  More than a cultural pessimism, Europeans had a real reason to forecast dim scenarios:  Japan was a juggernaut that looked to be unstoppable. Technology was globalizing well beyond the shores of the many European countries, where competition was well-bounded in well-understood historical and cultural norms. Yet, Europe was only on the precipice of being an integrated economic region.  The Maastricht Treaty, or the Treaty on European Union, was not signed until 7 February, 1992. Across the Atlantic, where the technology had been invented, America was bleeding market share. Its start-up companies were dropping like they were charging a machine gun nest. How could European companies survive? Yet here we are … well into the second decade of this century … and many European companies not only survived … they prevailed.  So what was difference that made the winners … winners? To answer this, SEMI brought G. Dan Hutcheson in to provide an independent, non-European perspective on how and why this happened. He had predicted a much brighter future for Europe, when he first appeared at the ISS Europe conference in 1992, which eventually came to be. So, SEMI asked him back to provide an analysis of Europe’s best to distill out the best practices in terms of strategies and tactics.  He addressed these as well as provided a vision for where Europe will likely go in the future. In this video, VLSIresearch analyst G. Dan Hutcheson regives this presentation from SEMI’s ISS Europe Conference in Nice, France in March, 2016. The video and original presentation and appear separately in the weVISION and presentation sections of weSRCH.

To view the presentation separately, visit: https://www.wesrch.com/electronics/pdfEL1SE1000ZVYG
About weVISION: weVISION is a series of video interviews of visionaries by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Environment, Electronics, healthcare and Business divisions.

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