R&D costs are escalating for industries as diverse as semiconductors and pharmaceuticals. Chips have this under control but pharma doesn’t. This paper explores why, how to make development business driven, RonR, why ROIC measures deteriorate performance, and new models for driving R&D productivity, including the use of social media like Twitter. Originally given at 2009 International Conference on Frontiers of Characterization and Metrology for Nanoelectronics, May 2009
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.