Maxims applied: Needs and Benefits always win out over Wants and Features – how ignoring this Maxim caused Microsoft to miss with Vista™

  1909      Nov 30, -0001
I hope you enjoy this one and learn from it because it one of the essential tools of technical marketing that is not included in the classic marketing tool box. It's made a huge difference in my career and I'm passing the lesson on. Also, you may have noticed that weSRCH loads far faster, as we cut it from 5-6 seconds to 2-3. All I can say is our programmers are too cool for school. -- dan
About weVISION: weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

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