Peter Drucker said in "The Practice of Management" that the purpose of business is to find and keep customers. That profits are the limiting factor in how to achieve this. Some take this to mean that it is O.K. to lose money in order to attract customers. But this can only happen over the short term. Lose money consistently and soon youll have happy customers but lose your business . . .
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.