It sounds suicidal, but it works. But what seems safe is actually suicidal. The tendency is to drop prices in a downturn to stimulate demand. It is always easy to sell cheap. It is easy to drop prices. What customer ever complains? But this path is wrought with problems . . . Think of it another way: every business that goes out of business invariably cuts prices before they die. Cutting prices means your product no longer has the value it once did . . .
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.