Best Practices for On-Line Retail Sales Growth

Best Practices for On-Line Retail Sales Growth

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Description: When shoppers visit your store, you get one chance to engage them and earn their business. How do you make the most of that opportunity? Create a store that automatically caters to each shopper’s needs and interests, and you’ll see the results in faster conversions, larger orders and greater loyalty.

 
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Contents:
RealRelevance Recommendations for Retail


Personalized Recommendations That Drive Sales Growth
When shoppers visit your store, you get one chance to engage them and earn their business. How do you make the most of that opportunity? Create a store that automatically caters to each shopper's needs and interests, and you'll see the results in faster conversions, larger orders and greater loyalty. The ChoiceStream RealRelevance Recommendations hosted service is the only solution proven by the world's largest brands to help you create that kind of store. RealRelevance Recommendations provides automated, one-to-one merchandising and marketing based on each consumer's preferences and shopping intentions. Whether you're selling electronics, apparel or any other type of merchandise, the fully-hosted service provides product discovery that spotlights `best bet' merchandise for every shopper. And, it can extend that personalized experience across all consumer touch points, including your email marketing campaigns, in-store kiosks, call centers, settop boxes and mobile devices.
� Drive faster conversions by greeting shoppers with personalized recommendations that match their needs and interests. � Boost order size and profitability with relevant recommendations that fully leverage your entire catalog, including the `long tail.' � Increase engagement with personally relevant merchandising that extends across your online store, in-store kiosks, call center and direct marketing. � Control merchandising with editorial overrides and business rules. � Gain deeper insight with regular performance reports, graphical representations of consumer data, and analytics. � Optimize IT resources with a fully hosted Web service. � Scale to millions of users with a solution proven on some of the world's largest sites and services. ChoiceStream Clients:

The result is richer, more relevant merchandising and marketing that drives new sales, increases average order size and boosts customer loyalty by helping shoppers discover products they want to buy.

ChoiceStream has perhaps the industry's deepest experience... ChoiceStream is the largest and longest-standing of the "pure-play" personalization engines.
Sucharita Mulpuru, Forrester Research

Personalize Merchandising Across Customer Touchpoints
ChoiceStream RealRelevance Recommendations lets you deliver a personalized shopping experience to your consumers by powering real-time, dynamic, one-to-one product recommendations. ChoiceStream analyzes your users' shopping behavior and inventory, as well as the context in which recommendations will be displayed, to target each consumer with the products most likely to generate purchases.
A Single Solution, Unlimited Possibilities ChoiceStream RealRelevance can recommend any kind of content--from diverse, general merchandise catalogs to specialized categories such as consumer electronics or apparel--and can be delivered in any medium, including online stores, mobile devices, direct mail, in-store kiosks, and call centers. That means you can invest in a single personalization service for all your business needs. A Hosted Service for Easy Integration and Maintenance ChoiceStream RealRelevance is a fully-hosted service. It integrates easily into existing eCommerce applications with no complex data feeds or programming required. Recommendations to Your Specification Robust business rules can be applied to each recommendation set displayed to ensure that they meet your merchandising requirements. Online Store
Advanced Search | Browse Genres | Top Sellers | New Releases | Recommended Movies

Performance Results You Can See With ChoiceStream's performance measurement tools, you'll be able to visualize and measure the results of your personalization efforts. Reports will give you insight into your inventory and allow you to see trends and test the effects of different marketing programs. Quality You Can Count On Research shows that consumers have little patience for poor quality recommendations, actively avoiding sites that deliver them. ChoiceStream's patent-pending approach to personalization and robust history of consumer preference data ensure that recommendations are relevant and accurate. No-Hassle Deployment Guarantee ChoiceStream's fully-hosted service will have you up and running with your new personalized recommendations within weeks, not months.

eMail
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Improve your recommendations.

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Personalized Recommendations for Jason (Not Jason? Click Here) Browse
Books, Music & Movies Books DVD & VHS Magazines & Newspapers Music Clothing & Accessories Apparel & Accessories Jewelry & Watches Shoes Computer & Office Computers Office Products Software Consumer Electronics Audio & Video Camera & Photo Cell Phones & Service Musical Instruments Video Games Home & Garden Bedding & Bath Furniture & D�cor Home Improvement Kitchen & Dining Patio & Garden Lawn & Garden Tools & Hardware All Categories

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Call us todayWhy us online or visit not give them one? for more offers and deals personalized just for you!
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Kiosk
Ocean's Thirteen
(PG-13, 2007) Comedy / Thriller George Clooney, Brad Pitt, Matt Damon

Call Center
In Your Queue 1. Deadwood, Season 3... 2. Superman Returns 3. Blood Diamond 4. Saw III 5. Heroes, Season 1... 6. Click 7. The Good Shepard 8. Ghost Rider 9. The Prestige 10. The Illusionist View Queue >> Top Rated Movies

Operator Script: 1. Hello Jason and thank you for calling today. 2. May I have an item number or description for the Product? 3. I'm sorry. That item is out of stock at this time. May I recommend ...
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Similar Products:

You may also like these recommended movies...
Lock, Stock and Two Smoking Barrels
(R, 1998)
Comedy / Crime / Thriller Average User Rating

Product Details: 3rd Generation White iPod
80GB

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(R, 1992)
Crime / Thriller Average User Rating

1. Crash 2. Derailed 3. Failure to Launch 4. Rumor Has it 5. Click 6. The Pursuit of Happiness 7. Ocean's Tweleve 8. Million Dollar Baby 9. The DaVinci Code 10. Flightplan
ORDER ENTRY

Item #: 99999-7 Today's Price: $134.99 Availability: Out of Stock

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Snatch
(R, 2000)
Comedy / Crime Average User Rating

Available in Store

Phone #: (555) 555 1212 Order #: 9999999

Customer ID: 9999999-9 Customer Name: Jason Jones
More Customer Info

Billing Address: Jason Jones 555 Main Street Boston, MA 01821
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Shiping Address: Jason Jones 555 Main Street Boston, MA 01821
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Order Summary: Subtotal: $ 0.00 Shipping: $ 0.00 Tax: $ 0.00 Total: $ 0.00

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Create a Personalized Store for Every Shopper
Key Features
Relevant Product Recommendations
Boost conversion rates and order size by delivering accurate, personalized recommendations on your home page, category pages, shopping cart, or anywhere else they're needed.

Multi-Channel Retailing Support
Leverage information gathered through loyalty programs to link offline (e.g., brick and mortar, catalog, call center) and online transactions to create a more rewarding experience for shoppers and develop richer customer profiles.

Personalized Storefronts
Give shoppers quick access to their favorite stores/departments (i.e., product categories) with navigation that automatically reflects each shopper's needs and preferences.

Metrics and Reports
Gain insight into what's working and why with detailed performance reports and business analytics.

Personalized Cross-Sells
Increase order size by recommending products that complement those in a shopper's cart.

Easy Integration
Leverage ChoiceStream's fully-hosted service to integrate personalization across all channels and maximize the return on your eCommerce infrastructure.
Personalized Home Page
Advanced Search | Browse Genres | Top Sellers | New Releases | Recommended Movies

Personalized Next-Sells
Drive repeat business by promoting the next-most-likely product a shopper will purchase based on their previous order history, page views, clicks, shopping cart activity, and other behaviors.

Search

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Personalized Recommendations for Jason (Not Jason? Click Here) Browse RECOMMENDED FOR YOU

Improve your recommendations.

SHOPPING CART

More Like This...
Keep shoppers shopping and ensure that they don't leave your site empty-handed by recommending relevant alternatives as consumers browse and research products.

Books, Music & Movies Books DVD & VHS Magazines & Newspapers Music Clothing & Accessories Apparel & Accessories Jewelry & Watches Shoes Computer & Office Computers Office Products Software Consumer Electronics Audio & Video Camera & Photo Cell Phones & Service Musical Instruments Video Games Home & Garden Bedding & Bath Furniture & D�cor Home Improvement Kitchen & Dining Patio & Garden Lawn & Garden Tools & Hardware All Categories

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Targeted Product Promotions
Deliver relevant online, print, and email promotions to shoppers based upon their preferences and interests.

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Intent- and Interest-Based Personalization
Optimize recommendations by distinguishing between common shopping scenarios (e.g., shopping for one's self) and atypical behaviors (e.g., buying gifts or impulse buys).

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Support Across the Consumer Lifecycle
Drive acquisition and boost retention by delivering a consistent, personalized experience from the first time a shopper visits your site through checkout and beyond.

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Editorial Overrides and Boosts
Control the products, categories and brands recommended with merchandiser-defined white-, black-, and boost-lists.
Item Apple Video iPod 80GB (Black) Apple USB iPod Dock Belkin 4GB Flash Drive Qty
1 1 1 Merchandise: Estimated Standard UD Shipping:

Cross-sells in Shopping Cart
Price
$249.95 $29.95 $69.95 $349.85 $6.00 $355.85
Update Checkout
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Business Rules
Limit the products recommended based on price, inventory levels, sale or seasonal tags, and other business criteria.

Recommendation Tuning
Tune recommendations to meet specific business objectives (e.g., conversion rates, average revenue per visit) with goal-driven product configuration capabilities.

Next-sells During Order Confirmation
ORDER CONFIRMATION
Your order has been processed!
Look for your items to arrive in 4-6 days, or you may track orders below. Thank you for your purchase.

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Direct Marketing Campaign Integration
Leverage your investment in direct marketing infrastructure by easily integrating personalized recommendations into your campaign management and fulfillment platforms.

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ChoiceStream RealRelevance Recommendations
ChoiceStream is the market leader in personalization services for e-retailers. Recently named the company with the "deepest experience" and the "largest and longest-standing of the `pure-play' personalization engines" by Forrester Research1, ChoiceStream enables you to put the right product recommendations in front of the right shoppers at the right time to maximize the value of every transaction whether they're online, on an in-store kiosk, or by phone. And, best of all, ChoiceStream delivers this innovation through a fully-hosted service. That means no costly investment in IT infrastructure. No hardware to maintain. Just the tools you need to dramatically increase revenue and satisfaction with your service.

The ChoiceStream Advantage
ChoiceStream Recommendation RealRelevance Tools

Low Cost of Ownership `More Like This...' and Cross-Sell Recommendations Optimization to Meet Merchandising Goals Personalized `Long-Tail' Recommendation Capabilities

P P P P P P

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ChoiceStream Drives Results for the World's Leading Brands
"ChoiceStream is driving 250% more revenue per visit than average. For that reason, Overstock has centered the tool on its home page. The more we funnel through there, the better." � Patrick Byrne, President and CEO Overstock.com "ChoiceStream's easy-to-integrate, software as a service model provides Borders with an innovative and affordable approach to presenting shoppers with the most relevant merchandise and building rich customer relationships." � Kevin Ertell, SVP of E-business at Borders Group, Inc. "ChoiceStream's personalization enables us to provide an improved movie discovery process, helping us connect people with the movies they love." � Keith Morrow, Chief Information Officer, Blockbuster Inc.

Seamless Support for the Entire Customer Lifecycle--Even 1st-Time Shoppers Proven Scalability and Effectiveness for Today's Largest Retailers

To learn more about how it works and how its award-winning solution can help your business accelerate sales, contact us today. Visit: www.choicestream.com Call: 617.498.7800 Email: info@choicestream.com

1. "Which Personalization Tools Work for eCommerce--And Why," by Sucharita Mulpuru, Senior Research Analyst, Forrester Research, 12/27/07.