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Future consumer behavior trends

 Keira Mcdermott
  5th-Jul-2018
Description: We live in a consumer-driven world, focused more on the needs of the connected shopper than the retailer. Merchants are under increasing pressure to analyze consumer data, implement strategies to attract and retain customers, and craft a unique brand personality that will allow their business to stand out from the competition.
Views: 6631
Domain: Electronics
Category: Consumer
Contributing Organization: Acapture
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Contents:
Future trends in
consumer behavior
Technology in a connected world 2017-2020
KEIRA MCDERMOTT

Future trends in consumer behavior

Content
1.

Executive summary 3

2.

Society: Millennials and Generation Z drive consumer behavior

3.

Technology: Consumer data dictates development

24

4.

Security: More connectivity, more data, more vulnerability

51

5.

Conclusions 61

6.

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