Description: Across the media eco-system, strategies are being re-written to adapt to new realities: Expanding multicultural buying power, Millennials! Big shifts in HOW media is consumed, Audience fragmentation redefining success / scale, Shifting Definitions, Advertisers seeking to connect with more precise audiences. Multicultural Consumers Are Driving Market Growth. Multicultural purchasing power growing more than 2x faster.
In The Era Of Uncertainty, Scale Is Being Redefined...Viewing Households of Top TV Finales vs. Total Black Viewing Households.