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Multi-Cultural Content In The Era Of Uncertainty

 Chris Fosdic
  28th-Jun-2016
Description: Across the media eco-system, strategies are being re-written to adapt to new realities: Expanding multicultural buying power, Millennials! Big shifts in HOW media is consumed, Audience fragmentation redefining success / scale, Shifting Definitions, Advertisers seeking to connect with more precise audiences. Multicultural Consumers Are Driving Market Growth. Multicultural purchasing power growing more than 2x faster. In The Era Of Uncertainty, Scale Is Being Redefined...Viewing Households of Top TV Finales vs. Total Black Viewing Households.
Views: 825
Domain: Electronics
Category: Business
Contributing Organization: The Nielsen Company
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Contents:
A BRAVE NEW WORLD
MULTI-CULTURAL CONTENT IN THE ERA OF UNCERTAINTY

Chris Fosdick
Principal, The Cambridge Group, a Nielsen Company

Copyright ©2015 The Nielsen Company. Confidential and proprietary.

A BRAVE NEW WORLD…
Expanding multicultural
buying power
Millennials!
Big shifts in HOW media
is consumed

Audience fragmentation
redefining success / scale
Shifting Definitions

Across t ... See more

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