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The User Revolution and The New Advertising Ecosystem

 Safa Rashtchy
  13th-Jul-2016
Description: Emergence of Communitainment: Community + Communication + Entertainment have collided together and are impacting each other’s growth - generating a new type of activity that we call “communitainment.” The common thread between communitainment sites is that users communicate with each other, either as the primary activity or a secondary one, and tend to view the site as a place where they can socialize or “hangout.” Advertisers must leverage the community aspect of communitainment, Communitainment is an emerging trend that will partially replace other forms of content consumption.
Views: 749
Domain: Electronics
Category: Business
Contributing Organization: MFM Software, Inc.
 ‐ More of their Presentations
Maxims of Tech: Rules of Engagement for a Fast Changing Environment
Contents:
The User Revolution
The New Advertising Ecosystem and
The Rise of the Internet as a Mass Medium

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