The User Revolution and The New Advertising Ecosystem

The User Revolution and The New Advertising Ecosystem

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Description: Emergence of Communitainment: Community + Communication + Entertainment have collided together and are impacting each other’s growth - generating a new type of activity that we call “communitainment.” The common thread between communitainment sites is that users communicate with each other, either as the primary activity or a secondary one, and tend to view the site as a place where they can socialize or “hangout.” Advertisers must leverage the community aspect of communitainment, Communitainment is an emerging trend that will partially replace other forms of content consumption.

 
Author: Safa Rashtchy (Senior) | Visits: 509 | Page Views: 586
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Contents:
The User Revolution
The New Advertising Ecosystem and
The Rise of the Internet as a Mass Medium

INTERNAL USE ONLY. THIS DOCUMENT MAY NOT BE FORWARDED OR SHOWN TO CLIENTS OR ANYONE OUTSIDE THE FIRM. YOUR FAILURE TO
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Page 1

“Consumers are beginning in a very real sense to own our brands and
participate in their creation… We need to learn to begin to let go.”
- A.G. Lafley, CEO of Procter & Gamble

“We never know where the consumer is going to be at any point in
time, so we have to find a way to be everywhere. Ubiquity is the new
exclusivity.”
- Linda Kaplan Thaler, Chief Executive at the Kaplan Thaler Group, a New York ad agency.

“We must accept the fact that there is no ‘mass’ in ‘mass media’
anymore.”
- Jim Stengel, Global Marketing Offices at Proctor & Gambled

“I spend a ton of time on [MySpace] when I get home from crew, all I do is talk
online and wait for friends to leave me friend requests, it's the highlight of

my night.”

- Teenage Internet Panel Participant

“One major impetus for the cutbacks is the upheaval the TV networks face
because of ever-increasing incursions from digital media like Internet sites.”
- Jeff Zucker, chief executive of the NBC Universal Television Group
Safa Rashtchy

2

What’s Happening to The Media World?
• We Must look at it from Consumer’s viewpoint

I have over 30
choices for media
channels – I can
choose what I want,
when I want

I know what I want and I know how
to get it; if I don’t know how to
find something, I Google it

Newspapers are a waste of
time, I can read all I want on
the web

I don’t like
advertisements –
they are
disruptive

Safa Rashtchy

TV is so boring, but some clips
can be fun – I watch them on
Youtube

I like brands that are part of
my life and care about what I
like, they are cool and I trust
them

3

The User Revolution

Six Trends- The Drivers of This Revolutions
1. The emergence of “communitainment”
2. The increasing popularity of Usites
3. Mainstreaming of the Internet
4. Declining usage of traditional media
5. Fragmentation of content consumption
6. Evolution of User generated brands
Source: Piper Jaffray & Co.

Safa Rashtchy

5

Key Theme #1 – Emergence of Communitainment
• Community + Communication + Entertainment have
collided together and are impacting each other’s
growth - generating a new type of activity that we call
“communitainment.”

• The common thread between communitainment sites
is that users communicate with each other, either as
the primary activity or a secondary one, and tend to
view the site as a place where they can socialize or
“hangout.”

Source: Google and Youtube Web Sites

Safa Rashtchy

6

Key Theme #1 – Emergence of Communitainment

• Advertisers must leverage the community aspect of communitainment
• Communitainment is an emerging trend that will partially replace other forms of content
consumption

Over the next ten years,
Over the next ten years,
we expect more than half of Internet
we expect more than half of Internet
usage will be communitainment.
usage will be communitainment.
Source: Piper Jaffray & Co.

Safa Rashtchy

7

Key Theme #2 – Emergence of Usites


We broadly define Usites as Websites with user generated content comprising all or the predominant part of
their offering – time spent on Usites has grown from just 3% of total minutes online to 31% since April of 2005



All segments of the population participate in Usites

Usite Unique Visitor Growth
Oct-05
Total Internet : Total Audience
169,315
Yahoo! Sites
124,429
Time Warner Network
117,018
Microsoft Sites
115,419
Google Sites
89,807
eBay
69,649

April 2005
Oct-06 % Change
173,258
2.3%
129,603
4.2%
120,291
2.8%
118,028
2.3%
109,721
22.2%
80,820
16.0%

Top 5 Average
Portals Average
Fox Interactive Media
Wikipedia Sites
YouTube
Facebook
Craiglist
Flickr
Bebo
Metacafe
Break

9.5%
3.1%
12,430
15,618
673
9,473
8,236
2,397
999
313
1,978

Average of Top Usites
Average of Top Usites excluding YouTube
Average of Top Usites excluding YouTube and Metacafe

71,346
38,897
23,480
15,108
14,327
6,153
2,302
3,774
2,838

474.0%
149.0%
3386.7%
59.5%
74.0%
156.7%
130.4%
1104.5%
43.4%
619.8%
273.9%
155.3%

Usites
3%

General
Internet
97%

October 2006
Usites
31%

General
Internet
69%

Source: ComScore Networks

Safa Rashtchy

8

Key Theme #2 – Emergence of Usites

Photo

Not just a review site,
Members can post
profiles about
themselves and connect
with friends

• Not simply user
generated content.
• Members connect with
other members or locals
to discuss/share opinions

Other users can also
participate by “scoring”
another member’s
postings

Localized Communities

Source: Piper Jaffray & Co. and Yelp Sites

Safa Rashtchy

9

Key Theme #3 – The Internet as a Mainstream Media
Channel
Internet’s reach has expanded massively,
from less than 20% to more than 60% in 2006
In a recent survey, 40% of respondents would choose to
keep the Internet and eliminate television
But It’s not just about more people using the web, and
spending more time on it; they are using it regularly, as
part of their daily routine

As a result…
Source: Forrester, Ball State Center for Media Design, Piper Jaffray & Co.

Safa Rashtchy

10

Key Theme #3 – The Internet as a Mainstream Media
Channel

Daily Reach: Incidence of Use

Daily Reach and Duration for Various Media
100%

TV

80%

Radio

60%

New spaper

Web 2005

40%
Magazines

20%

Web 1995

0%
0

50

100

150

200

250

300

Daily Duration: Average Minutes per User

Source: Ball State Center for Media Design

Safa Rashtchy

11

Key Theme #3 – And Becoming A Key Medium at
Work
Average Reach at Work
60%

56%
43%

40%
21%
14%

20%

15%

Newspaper

Magazine

0%
Web

Radio

TV

Average Reach of Media at H ome
100%

90%

75%
47%

50%

42%

35%
20%

25%
0%
TV

Web

Radio

Newspaper

Magazine
Source: Ball State Center for Media Design

Safa Rashtchy

12

Key Theme #4 – The Decline of Traditional Media
Usage

TV Advertising as a Percentage of Total Advertising

Do you watch more/ less/ same TV than 2 years ago?

35%

41.5%

45%

25%

40.1%

30%
18.4%

15%

15%

1980

1985

1990

1995

2000

2005
0%
> 2 years ago

Same as 2 years ago

< 2 years ago

Source: Nielsen, Robert J. Coen - Universal McCann and Piper Jaffray & Co.

Safa Rashtchy

13

Key Theme #4 – The Decline of Traditional Media
Usage

2006 - 2007 Broadcast Season (Through December 17)

1998 - 1999 Broadcast Season

Program
E.R.
Friends
Frasier
NFL Monday Night Football
Jesse
Veronica's Closet
60 Minutes
Touched By An Angel
CBS Sunday Movie
20/ 20 Wed
Average
% decline

Household
Rating
Share
17.8
29
15.7
26
15.6
24
13.9
22
13.7
22
13.7
21
13.2
22
13.1
20
12.1
19
11.2
19
14.0

22.4

Program
Dancing with the Stars
Desperate Housewives
Grey's Anatomy
CSI
Dancing with the Stars Results
CSI Miami
Sunday Night Football
Criminal Minds
Lost
CSI: NY
Average

Household
Rating
Share
13.5
20
13.3
19
13.3
20
13.1
19
12.7
20
11.3
18
11.1
17
10.8
16
10.7
16
10.6
18
12.0
-14%

18.3
-18%

Source: Nielsen, Robert J. Coen - Universal McCann and Piper Jaffray & Co.

Safa Rashtchy

14

Key Theme #5 – Fragmentation of Media
Consumption


1 Newspapers

Proliferation of media options

2 Magazines
3 Email
4 Broadcast TV
5 Radio



6 CD Player

The users are increasingly less loyal to established brands

7 Cable TV
8 Personal Computer
9 Satellite Television



10 Internet

Users are going to an increasingly larger number of content sources

11 Cell Phone
12 DVD Players
13 Satellite Radio
14 MP3 Players
15 Tivo/DVR
16 Slingbox
17 iPod
18 Blogs
19 Online Video

2 Magazines

20 Mobile Internet

3 Cable TV

21 Console Video Games

4 Broadcast TV

22 PC Video Games

5 Radio

23 MMORP Games

6 Cassette Tapes

24 Mobile Games

7 Walkman

25 Text Messaging

Newspapers

8 VCR

26 Mobile Video

Broadcast TV




1 Newspapers

9 Cable TV

27 Download Movies

Popular new sites are growing through viral marketing
Proliferation of content consumption empowers consumers

Magazines

10 Personal Computer

28 Podcasts

Broadcast Radio

11 Console Video Games

29 Instant Messaging

Eight Track

12 PC Video Games

30 Social Networks

1966

1986

2006

Source: Arbitron/Edison Media Research Internet and Multimedia 2006: On-Demand Media
Explodes and comScore Networks

Safa Rashtchy

15

Key Theme #5 – Fragmentation of Media
Consumption
Consumer Spending Less time with Traditional Media
% spending less time with medium due to time spent online
20%

Internet, 15%
Internet
growth as
measured by
page views

10%

0%

-10%

-20%

Radio, -19%

-30%
Magazines, -30%

Newspapers, -30%
Television, -33%

-40%

Users are spending less time with traditional media`
Source: Arbitron/Edison Media Research Internet and Multimedia 2006: On-Demand Media Explodes and comScore Networks

Safa Rashtchy

16

But Wait, It Gets Worse: Consumer Are MultiTasking
• Quality of time people spend on TV has deteriorated rapidly with multi-tasking
• DVR revolution has exacerbated advertisers’ difficulty in reaching consumers through television
• The net result is that advertisers increasingly will need to buy more inventory from nearly all types of media
How often do you surf the Internet at the same time as
watching TV?
Never
26%
Always
17%

Seldom
16%

Usually
15%

Do you use your Tivo or DVR to skip television ads?
Watch Most
Ads
6%

Skip Some
Ads
36%

Never Skip
Ads
6%

Skips All Ads
52%

Sometimes
26%

Source: Piper Jaffray & Co. 2006 Online Media Survey

Safa Rashtchy

17

Key Theme #6 – The Advance of User Generated
Brands
“Consumers are beginning in a very real sense to own
our brands and participate in their creation… We need
to learn to begin to let go.”
- A.G. Lafley, CEO of Procter & Gamble

Source: Yahoo!, Inc.

Safa Rashtchy

18

The Web

Advantage in The User Revolution

Safa Rashtchy

19

The Golden Search – Key Facts


Search is the second most commonly used application on the Web with 550 million searches daily, and search
marketing globally is a $15.8 billion industry growing to $44.5 billion in the next five years (Source: Piper
Jaffray & Co.)



There are three types of search: navigational, informational, and commercial. Each represents about onethird of total search queries



U.S. search volume growing at 12% CAGR while International search volume is growing at 23% CAGR (20062011)



Certain key international markets, including Japan, China, South Korea, and Russia, have developed around
local players, who are unlikely to lose share to Google or other global players

Source: Piper Jaffray & Co.

Safa Rashtchy

20

Search Has Become the New Portal
• Five key trends in search today:
! Search is the new portal
! Search is becoming a branding tool
! Google’s dominance is increasing
! Local search remains a looming opportunity
! New search technologies are likely to expand the field by broadening search applications
Recent Top 10 Searches from Leading Search Engine
Martin Luther King, Jr

st. patrick's day

St. Patrick's Day

American Idol

Paris Hilton

Rosa Parks

channing tatum

Poker

Internal Revenue Service

Slipknot

Harriet Tubman

v for vendetta

March Madness

France Protest

Music Downloads

Black History

ncaa

Pam Anderson

Shakira

50 Cent

Jackie Robinson

tara rose mcavoy

Britney Spears

Debra LaFave

Restaurants

George Washington

spencer tunick

Neopets

Chris Brown

Emma Watson

Maya Angelou

natalie portman

Paris Hilton

Lost

Internet

Coretta Scott King

oblivion

Dragonball

NBA

Gwen Stefani

Langston Hughes

terrell owens

Taxes

America's Next Top Model

Web Messenger

Malcolm X

ides of march

NFL

WWE

Fat Man Walking

Source: Google, Ask and Yahoo

Safa Rashtchy

21

Global Advertising Estimates – Piper Jaffray

• Expect total global online ad spending to reach $81 billion by 2011, growing at CAGR of 21% (2006-2011)
• In 2011, online ad spending will be 11.4% of total ad spending in the United States
• Online can eventually be the second largest medium, and much closer to TV’s level
Global Total Online Advertising Market
U.S. Online Advertising Revenues ($M)
% of Total U.S Ad Spend
Yr/Yr Growth
International Online Advertising Revenues ($M)
Yr/Yr Growth
Global Online Advertising Revenue ($M)
% of Total Global Ad Spend
Yr/Yr Growth

Global Search vs. Non Search
Global Paid Search Revenue ($M)
Global Branded Advertising ($M)
Global Online Advertising Revenue ($M)

Global Search Market
Total U.S. Paid Search Revenue ($M)
Total International Paid Search Revenue ($M)
Global Paid Search Revenue ($M)

2001
$7,404
3.2%

2002
$6,229
2.6%
-15.9%
$1,914
-11.4%
$1,914
24.6%
-11.4%

2003
$6,982
2.8%
12.1%
$2,695
40.8%
$2,696
29.8%
40.9%

2004
$9,824
3.7%
40.7%
$4,987
85.0%
$4,988
35.4%
85.0%

2005
$13,956
5.1%
42.1%
$8,034
61.1%
$8,035
37.6%
61.1%

2006E
$19,324
6.6%
38.5%
$11,846
47.5%
$11,847
38.5%
47.4%

2007E
$24,696
8.1%
27.8%
$16,575
39.9%
$16,575
40.0%
39.9%

2008E
$29,478
9.2%
19.4%
$21,887
32.0%
$21,887
41.0%
32.0%

2009E
$33,952
10.0%
15.2%
$27,300
24.7%
$27,300
42.0%
24.7%

2010E
$38,233
10.8%
12.6%
$33,117
21.3%
$33,117
43.0%
21.3%

2011E
$42,004
11.4%
9.9%
$39,058
17.9%
$39,058
44.0%
17.9%

'06-'11 CAGR

2001
$505
$9,060
$9,566

2002
$1,350
$6,793
$8,143

2003
$2,948
$6,730
$9,677

2004
$5,718
$9,092
$14,810

2005
$10,140
$11,849
$21,990

2006E
$15,832
$15,337
$31,169

2007E
$21,879
$19,392
$41,271

2008E
$27,675
$23,689
$51,364

2009E
$33,193
$28,058
$61,252

2010E
$38,924
$32,426
$71,350

2011E
$44,482
$36,580
$81,062

'06-'11 CAGR

2001
$475
$30
$505

2002
$1,103
$246
$1,350

2003
$2,258
$690
$2,948

2004
$3,952
$1,767
$5,718

2005
$6,556
$3,584
$10,140

2006E
$9,896
$5,937
$15,832

2007E
$13,061
$8,818
$21,879

2008E
$15,501
$12,174
$27,675

2009E
$17,678
$15,515
$33,193

2010E
$19,750
$19,173
$38,924

2011E
$21,519
$22,962
$44,482

'06-'11 CAGR

$2,161
$2,161
23.5%

17%

27%
27%

23%
19%
21%

17%
31%
23%

Source: Piper Jaffray & Co.

Safa Rashtchy

22

The Changing Perception of Google

“Agence France-Presse has sued Google Inc. for copyright infringement, alleging that the Internet search engine
included AFP headlines, news summaries and photographs published without permission. In a suit filed in a
Washington court, AFP sought damages and interest of at least $17.5 million (€13.1 million) and an interdiction on
the publication of its text and photos without prior agreement.”
- Reuters, March 18, 2005

“The Times of London, owned by New York-based News Corp., is training journalists to write in a way that makes
their articles more likely to appear among Google's unpaid search results. "You make sure key phrases and topic
words are embedded in the top paragraph and headlines," says Zach Leonard, the paper's digital-media
publisher” … “Newspapers are buying search words on Google Inc. so that links to their Web sites pop up first
when people type in a search. The Daily Telegraph, for example, bought the phrase "North Korea Nuclear Test"
after the country detonated a nuclear device last October.”
- Wall Street Journal, January 12, 2007

Safa Rashtchy

23

The Web Advantage: Video The Killer App


Proliferation of video content will play an
important role in the continued
mainstreaming of the Internet



2006 was a pivotal year for video distribution
with more than 15 major content
partnerships signed



Watching videos online will take away some
of the time people spend on other activities



Expect 2007 to be the Year of the Video



A Sampling of Pivotal Event:
" Youtube becoming the new “Google”
word in media
" Blinkx IPO in London
" Prime Minister Blair Delivers a Youtubeonly address from 10 Downing St.

Youtube Taking Time Away From Other Activities
Which of these are you spending less time doing as a result of spending
time on YouTube?
%
Activity
Using other Web sites
36%
Watching TV
32%
Emailing, Chatting Online, Blogging, etc.
20%
Watching Videos on DVD
12%
Reading Magazines/ Newspapers
11%
Going to the Movies
7%
Source: Harris Interactive

Safa Rashtchy

24

10 Downing St. – Brought to you by Youtube

Source: Youtube.com

Safa Rashtchy

25

A New Classification of the Web Inventory
1. Portals. Most Popular. Best for reach, not targeting. Yahoo! leads the portals, followed by MySpace.
2. Search. Second largest reach. High marketing value.
3. Commerce. High reach but not conducive to advertising.
4. Entertainment.

Strong position on the Web, much more so than in the traditional media. Large
reach (higher than communities and comparable to search), a relatively high time spent, and strong
targetability.

5. Community. Sites that emphasize communication rather than content are becoming a cornerstone of
Communitainment.

6. Communications.

Not very suitable for many types of branding. Relatively low targetability,

7. News/Weather/Sports.
8. Games.

The targetability is not as high as communities or entertainment sites.

Relatively large category on the Internet; suitable for very specific types of advertising.
Source: Piper Jaffray & Co.

Safa Rashtchy

26

The Advertiser-Value Position Varies
• Portals maintain the highest reach, but the fastest growing category of destinations are
communitainment sites, such as MySpace and Facebook.

Search

Best Reach, Time
Spent, and
Targetability

Targetability

Community

Entertainment
N ews,
W eat her

Portals
Communications

Games

Commerce

0.00

0.25

0.50

0.75

1.00

Time Spent (Indexed)

Source: Piper Jaffray & Co.

Safa Rashtchy

27

The New World Order

This Revolution has Created a New
World Order in Media
And offers new Opportunities

Source: Piper Jaffray & Co.

Safa Rashtchy

28

The New World Order

Source: Piper Jaffray & Co.

Safa Rashtchy

29

Consumers Are Now In
Charge
Your Success or Failure is
only

One Click
Away
Safa Rashtchy

30

Top 50 Online Ways to Market Real Estate
Presented by Jamie Glenn
VP Product Management
Trulia, Inc.
August 2007 | Inman Real Estate Connect

Listing Sites

Craigslist
Post your free local classified
listings.
www.craigslist.org

August 2007 | Inman Real Estate Connect

Google Base
Post it on Base.
Find it on Google.
base.google.com

August 2007 | Inman Real Estate Connect

HomeGain
Expose your listings and profile
to buyers and seller.
www.homegain.com

August 2007 | Inman Real Estate Connect

Trulia
Trulia - Get in front of serious
home buyers on Trulia.com
www.trulia.com

August 2007 | Inman Real Estate Connect

Zillow
Post your property for free.

www.zillow.com

August 2007 | Inman Real Estate Connect

HomeScout
Get exposure for your listings.

www.homescout.com

August 2007 | Inman Real Estate Connect

Oodle
Post your free classified listings.

www.oodle.com

August 2007 | Inman Real Estate Connect

edgeio
Post your listing, be viewed by
the world.
www.edgeio.com

August 2007 | Inman Real Estate Connect

Live Deal
Get in front of your local
community.
www.livedeal.com

August 2007 | Inman Real Estate Connect

SecondSpace
Lifestyle network of sites such
as Landwatch.com that you can
submit to.
www.secondspace.com

August 2007 | Inman Real Estate Connect

Postlets
Submit your listings and get on
several classified sites.
www.postlets.com

August 2007 | Inman Real Estate Connect

vFlyer Listing Widget
Sell things easier & faster;
create only one ad and submit
to multiple sites.
www.vflyer.com

August 2007 | Inman Real Estate Connect

Social Media

Facebook
Create a profile and connect
with people around you.
www.facebook.com

August 2007 | Inman Real Estate Connect

LinkedIn
Relationships Matter - join
online network of over 12
million
www.linkedin.com

August 2007 | Inman Real Estate Connect

Yelp
Review local businesses.
Become a local expert.
www.yelp.com

August 2007 | Inman Real Estate Connect

TruliaVoices
Create a profile and answer
local real estate questions from
potential clients.
www.trulia.com/voices

August 2007 | Inman Real Estate Connect

Home Thinking
Create a profile and be found by
customers looking for an agent.
www.homethinking.com

August 2007 | Inman Real Estate Connect

Bebo
Online social network, create a
profile, explore and be
discovered.
www.bebo.com

August 2007 | Inman Real Estate Connect

fatdoor
Get to know your neighbors.

www.fatdoor.com

August 2007 | Inman Real Estate Connect

The Flipping Pad
Share and discuss real estate
investing.
www.flippingpad.com

August 2007 | Inman Real Estate Connect

Tagged
Social networking destination
where people showcase their
talents and connect with others.
www.tagged.com

August 2007 | Inman Real Estate Connect

Multimedia

TurnHere
Full service internet video
solution provider. Solves all
your video needs.
www.turnhere.com

August 2007 | Inman Real Estate Connect

WellcomeMat
Upload a video or hire a
videographer to market your listing.
www.wellcomemat.com

August 2007 | Inman Real Estate Connect

RealEstateShows.com
Create an internet commercial
for your listings.
www.realestateshows.com

August 2007 | Inman Real Estate Connect

You Tube
Broadcast your listings on
YouTube and integrate on your
site.
www.youtube.com

August 2007 | Inman Real Estate Connect

Blinx
Broadcast your listings on Blinx

www.blinkx.com

August 2007 | Inman Real Estate Connect

Blip.tv
Upload listing tours to gain
exposure.
www.blip.tv

August 2007 | Inman Real Estate Connect

Break.com
Upload listing tours to gain
exposure.
www.break.com

August 2007 | Inman Real Estate Connect

dailymotion.com
Share you listing tours with
potential home buyers.
www.dailymotion.com

August 2007 | Inman Real Estate Connect

vimeo.com
Share your listing videos with
only those you choose to.
www.vimeo.com

August 2007 | Inman Real Estate Connect

tubemogul
Upload your listing videos and
distribute to top video sites.
www.tubemogul.com

August 2007 | Inman Real Estate Connect

Inman TV
Real estate television.
Get noticed.
www.inmantv.com

August 2007 | Inman Real Estate Connect

Slide
Create and share slideshows of
your listings.
www.slide.com

August 2007 | Inman Real Estate Connect

listingdomains.com
Create a property specific website
to target marketing toward.
www.listingdomains.com

August 2007 | Inman Real Estate Connect

Mixbook
Create a book of your featured
listings.
www.mixbook.com

August 2007 | Inman Real Estate Connect

transpera
Create and share mobile video
tours.
www.transpera.com

August 2007 | Inman Real Estate Connect

Communication

skype
Talk to anyone over the Internet
for free.
www.skype.com

August 2007 | Inman Real Estate Connect

Meebo
Consolidate all your instant
messagers in one place.
www.meebo.com

August 2007 | Inman Real Estate Connect

Jaxtr
Link your web presence to your
phone while maintaining
privacy.
www.jaxtr.com

August 2007 | Inman Real Estate Connect

Plugoo
Chat with your Web site or blog
visitors in real time.
www.plugoo.com

August 2007 | Inman Real Estate Connect

jaiku
Connect with people by sharing
presence updates.
www.jaiku.com

August 2007 | Inman Real Estate Connect

Twitter
Let your clients know where you
are and what you are doing.
www.twitter.com

August 2007 | Inman Real Estate Connect

Userplane
Enable live chat on your Web
site or blog.
www.userplane.com

August 2007 | Inman Real Estate Connect

Blogging

Wordpress
Start your own blog today.

www.wordpress.com

August 2007 | Inman Real Estate Connect

SixApart
Start blogging today.

www.sixapart.com

August 2007 | Inman Real Estate Connect

LiveJournal
Platform for blogging discussion
forum or a social network.
www.livejournal.com

August 2007 | Inman Real Estate Connect

Housingwidgets.com
Place to find & share real estate
tools for your site or blog.
www.housingwidgets.com

August 2007 | Inman Real Estate Connect

TruliaMap
Showcase your listings on your
website or blog with this widget.
www.widgets.trulia.com

August 2007 | Inman Real Estate Connect

Active Rain
Free online community for real
estate professionals to help
promote & grow business.
www.activerain.com

August 2007 | Inman Real Estate Connect

Future of Real Estate Marketing
Blog exploring Real Estate
Marketing & the impact of the
Internet.
www.futureofrealestatemarketing.com

August 2007 | Inman Real Estate Connect

Real Estate Tomato
Blog about real estate news,
emarketing, internet insight, etc.
www.realestatetomato.com

August 2007 | Inman Real Estate Connect

Mlpodcast
Broadcast your listings via
podcast or video.
www.mlpodcast.com

August 2007 | Inman Real Estate Connect

Other Sites - Resources
Blackberry
www.blackberry.com/select/offers/professional/real_estate.shtml

Realtor.com
realtor.com

Bounce Pad
www.bouncepad.com

RealtownBogs.com
www.realtownblogs.com

HomeFeedback.com
www.homefeedback.com

The Real Estate Home Show
www.realestatehomeshow.com

Post YourProperty.com
www.postyourproperty.com

ListHub.net
www.listhub.net

Yahoo! Classifieds
classifieds.yahoo.com
August 2007 | Inman Real Estate Connect

Thank You.