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ATSC 3.0 & 5G New Opportunities Enabling the Future of TV

 Per Frojdh PhD
  31st-Jul-2017
Description: Global Key Findings: Total TV and video viewing time increases through massive growth in mobile viewing. Consumers’ mobile viewing habits thrive with the perception of unlimited video streaming. Scheduled linear TV viewing suffers when Millennials go all-in with streamed content. Consumers in the US spend 45 percent more time choosing what to watch on video on-demand (VOD) services than scheduled linear TV services, yet they rate VOD services higher. Consumer spending on VOD services in the US has increased by over 60 percent in just a few years.
Views: 5027
Domain: Electronics
Category: Displays
Contributing Organization: ATSC
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Contents:
ATSC 3.0 and 5G
new Opportunities
Per Fröjdh, PhD
Director, Media Standardization, Ericsson
ATSC 3.0 & 5G New Opportunities | © Ericsson AB 2017 | Page 1

NextGenTV Conference
Washington DC, March 17, 2017

Enabling the Future of TV
Consumer Trends

5G

Hybrid

ATSC 3.0 & 5G New Opportunities | © Ericsson AB 2017 | Page 2

Ericsson Consumer Lab research

TV & MEDIA
Consumer Trends ... See more

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