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How App Usage is Transforming the way we Interact

 Ericsson ConsumerLab
  18th-Sep-2015
Description: The voice of the consumer:Ericsson ConsumerLab has 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.To be close to the market and consumers, Ericsson ConsumerLab has analysts in all regions where Ericsson is present, developing a thorough global understanding of the ICT market and business models.The future of interaction:In this report, we aim to explain how people communicate today in the world of apps, and what the future will look like as technology continues to develop to accommodate our needs. Through messaging and social media, keeping in touch with those around us has never been easier – even with those we see infrequently. From smartphone user personalities to cultural variations, we examine the differing ways that today’s users relate to communication apps.Richer Communications:The way we use technology to communicate is constantly evolving, mirroring the innate habits of human communication.1 in 3 users agrees that sharing photos online is a good way to stay connected with friends.
Views: 1385
Domain: Electronics
Category: Mobile
Contributing Organization: Ericsson
 ‐ More of their Presentations
Contents:
CONSUMERLAB

COMMUNICATION
IN THE WORLD
OF APPS
Understanding how app usage
is transforming the way we interact

An Ericsson Consumer Insight Summary Report
June 2015

contents
3

THE FUTURE OF INTERACTION

4

ALWAYS ON

6

CULTURAL VARIATION

7

CLASSIFYING COMMUNICATORS

8

EXPLORING NEW APPS

9

RICHER COMMUNICATIONS

11 CIRCLES OF COMMUNICATION

Methodology
This report presents research into
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