Mobile Infrastructure Innovation - Can the Challenge be met ?

Mobile Infrastructure Innovation - Can the Challenge be met ?

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Description: New telecom cycle, Mobile data traffic, Measured voice and data traffic, Mobile Data Traffic Forecast, Smartphones drive traffic & revenue, Mobile voice user, Smartphone user, Mobile broadband user, Smarterpipes enabled by IP & Convergence, Reported mobile subscriptions, Verticals in the 50b vision Based on Horizontal Layers, Embedded Modules from Ericsson, Mobile Broadband Module for Notebooks, Embedded 3G in Tablets, Intel anti theft cooperation, Infrastructure ASICS, Cloud Service providers.

 
Author: Arpit Joshipura (Fellow) | Visits: 5142 | Page Views: 7659
Domain:  High Tech Category: Mobile Subcategory: Networks 
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Contents:
Infrastructure Innovation
Can the Challenge be met ?

Arpit Joshipura
Vice President, Strategy & communications Ericsson Silicon Valley

Key Messages

1
2020
Three challenges � 50B devices
(10X scale)

2
Infrastructure Innovation
� Std technology

3
Semiconductor Ecosystem
� Focus on 50B
(Std Technology)

� 1000X Traffic

� Solving 1000X
(Infrastructure+)

� Optimize n-D
(conflicting requirements)

� Convergence (Mobility+Internet)

� E2E Design
(modules to clouds)

� Think End2End
(screen to server)

� Ericsson AB 2010 | | Sept 2010 | Page 2

Key Messages

1
2020
Three challenges � 50B devices
(10X scale)

� 1000X Traffic

� Convergence (Mobility+Internet)

The Top 3 Challenges This decade

� Ericsson AB 2010 | | Sept 2010 | Page 3

inflection points driving our business
THINGS 50 billion

Digital society Sustainable world

Personal mobile
Inflection points

PEOPLE 5 billion

Global connectivity
1875
Source: Ericsson
� Ericsson AB 2010 | | Sept 2010 | Page 4

PLACES 1 billion 1925 1950 1975 2000 2025

1900

New devices and new industries bring new business opportunities
Connected Devices Worldwide
50b

Addressing Industries
Traffic systems, Automotive Transport and logictics Utilities � smart grid Security � connected buildings Home appliances Medical automation, Remote healthcare ATM, Point of sale, Vending Critical infrastructures Monitoring and control

40b

30b

20b

10b

0 2007 2010 2014

M2M Consumer Electronics PCs Fixed phones / IP phones Mobile phones
2020

More devices per person
eBook readers, Music players, DVD players, Gaming devices, Cameras, Home appliances, In-vehicle entertainment etc.

New telecom cycle: 10x devices, 10x industries
Source: Ericsson

Note: Connected devices / connections (not including tags e.g. RFIDs, including 802.15.4)
� This slide contains forward looking statements Ericsson AB 2010 | | Sept 2010 | Page 5

Measured voice and data traffic � global Total
Total UL+DL Monthly Traffic (GSM, WCDMA & CDMA)
250000

* Measured data updated August 2010

Speech Packet
200000

Total (UL+DL) Monthly Traffic (TB/month)

150000

100000

50000

0 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Time

> Q209 to Q210: Mobile data traffic nearly triples > Mobile data traffic grew 10 times faster than voice
Source: Ericsson Measurements in Global Networks (DVB-H, Mobile WiMax, M2M and WiFi traffic not included)

� Ericsson AB 2010 | | Sept 2010 | Page 6 This slide contains forward looking statements

Measured voice and data
regional breakdown
EMEA
Total UL+DL Monthly Traffic (GSM, WCDMA & CDMA)
180000

Measured data updated August 2010

APAC
Total UL+DL Monthly Traffic (GSM, WCDMA & CDMA)
180000

Speech
160000

Speech
160000

Packet

Packet

140000

140000

Total (UL+DL) Monthly Traffic (TB/month)

120000

Total (UL+DL) Monthly Traffic (TB/month)

120000

100000

100000

80000

80000

60000

60000

40000

40000

20000

20000

0 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Time

0 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Time

> EMEA: Dominates global traffic with more mobile broadband > APAC: Voice still dominates, but data catching up
Source: Ericsson Measurements in Global Networks (DVB-H, Mobile WiMax, M2M and WiFi traffic not included)

� Ericsson AB 2010 | | Sept 2010 | Page 7

Smartphones drive traffic & revenue
Mobile voice user 10 kbps 10-50 MB/month

1 10
100

Smartphone user 100-1,000 kbps 100-500 MB/month

Mobile broadband user >1 Mbps 1-5 GB/month

� Ericsson AB 2010 | | Sept 2010 | Page 8

Smarter pipes enabled by IP & Convergence

MANAGEMENT, POLICY & CHARGING

MOBILE Edge

INTERNET

MOBILE BROADBAND MOBILE BACKHAUL

Optimize across fixed and mobile

FIXED Edge

CONVERGED METRO TRANSPORT

CONVERGED CORE TRANSPORT
INTERNET

IPTV, CONTENT, APPS

FIXED BROADBAND IP EDGE

� Ericsson AB 2010 | | Sept 2010 | Page 9

Converged services

Converged Devices

Converged access

Optimize across Access and Edge

Converged edge

smarter PIPE with IP & Convergence
NW1 Networks with Smartphones
100

Signaling load %

75

Operator 1 NW 1

Operator 2
NW 2
NW 3 Operator

50

3

25

NW4 Fixed Networks (Business & Residential)

NW 4
0 0 25 50

Operator 4
75 100
Source: Ericsson measurements

Throughput load %

Convergence Requires both throughput and signaling scale
� Ericsson AB 2010 | | Sept 2010 | Page 10

Key Messages

2
Infrastructure Innovation
� Std technology

� Solving 1000X
(Infrastructure+)

� E2E Design
(modules to clouds)

� Ericsson AB 2010 | | Sept 2010 | Page 11

Reported mobile subscriptions
By system standard
9 000
Reported Subscriptions (million)

M2M connections to be added on top

8 000 7 000 6 000 5 000

LTE

WCDMA/HSPA
GSM/GPRS/ED GE TDSCDMA Mobile WiMAX

4 000
3 000

2 000
1 000

CDMA
Other

0 2008 2009 2010 2011 2012 2013 2014 2015

Source: Internal Ericsson This slide contains forward looking statements
� Ericsson AB 2010 | | Sept 2010 | Page 12

Verticals in the 50b vision Based on Horizontal Layers

App

App

App

App

H e a l t h

T r a c k i n g

A l a r m

M e t e r i n g

Managed and uniform point of access to data over any network from any equipment
Cellular, (fixed)

Cellular, fixed, private

Building on standardized technology to achieve economy of scale
� Ericsson AB 2010 | | Sept 2010 | Page 13

1000X Traffic by 2020 Infrastructure+ Solution
> Question: Where do we find a capacity increase of a factor 1000? > Answer: HSPA and LTE vs. WCDMA gives a factor 10 Spectral efficiency improvements from 1 bps/Hz to 2 bps/Hz gives a factor 2 More allocated spectrum gives a factor 5 ~3 times smaller cell radius gives a factor 10 In total 10*5*2*10 = 1000

� Ericsson AB 2010 | | Sept 2010 | Page 14

Embedded Modules from Ericsson
Mobile Broadband Module for Notebooks: 1st 21Mbps Embedded 3G in Tablets

F5521gW
F5521gw21 Mbps Always on Intel Anti-theft Multiple FW on card Native Open Source

F3307
Quick Connect

Low Power
Native Open Source

Soft SIM lock

� Ericsson AB 2010 | | Sept 2010 | Page 15

Wake on Wireless/Always on
Anti-Theft Lap top turned into a brick Innovation opportunity With always-on multiple new applications are possible

Manageability Push down urgent updates

Device in sleep mode

Email Push email Keep your inbox synchronized

Module always turned on in low power mode
Files Keep your files synchronized

� Ericsson AB 2010 | | Sept 2010 | Page 16

Intel anti theft cooperation
Combining the power of IA with Wireless Connectivity of Ericsson to enable
Anti-Theft & Subscription Services for Mobile PC platforms

+

=

� Ericsson AB 2010 | | Sept 2010 | Page 17

Infrastructure ASICS
Internet Routers and Mobile Base Stations > Network Packet Processing (Routers, Base Stations etc)
� Customized Performance
Power/Performance v/s Cost/Flexibility

� Optimized as a System ! � Latest process (40/45nm)

> Control & Management Plane
� Network Processors

> Device Semiconductors
� Scale, Cost, Size � Part Optimized
> Processing, Memory, Connectivity

Future Services require more memory access (Mobility, P2P, Video, Personalization) Total System Optimization Required (I/O+Memory+Processing+Connectivity)
� Ericsson AB 2010 | | Sept 2010 | Page 18

Ericsson Quick Connect feature

Instant connectivity to the cloud after resume from sleep mode (within 1-2 sec)

� Ericsson AB 2010 | | Sept 2010 | Page 19

Cloud Service providers

Data center

Internet

Enterprises
Data center

Consumers
� Ericsson AB 2010 | | Sept 2010 | Page 20

Operator network

Cloud Service providers: Beyond the Data Centers

Data center

Internet NW & DC e2e Mgmt Trust Security Data Locality center ... Operator network
e2e Mgmt

Enterprises

Consumers
� Ericsson AB 2010 | | Sept 2010 | Page 21

Key Messages

3
Semiconductor Ecosystem
� Focus on 50B
(Std Technology)

� Optimize n-D
(conflicting requirements)

� Think End2End
(screen to server)

� Ericsson AB 2010 | | Sept 2010 | Page 22

Global Deployment of Standardized Technology
% population coverage

World population of 6.8 Billion people

100%
>85% Rural >80%

Coverage extension
>50%

Sub
urban 30% 25% Urban 5-10%

Capacity expansion

0%

Metro