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The Business Value of Mobile Applications

 Arie Segev
Description: The broader perspective of the value of mobile business (m-Business) from the perspective of the customer. It is argued that a “killer application” approach to assessing value is fundamentally flawed in the sense that the driving force should be eBusiness enablement. Consequently, a framework for value assessment is necessary. In the processes of working within such a framework, one would obviously look for high-value applications, but at the same time avoid the pitfall of short term value.
Views: 2098
Domain: Electronics
Category: Mobile
Assessing the Business Value of Mobile Applications1
Arie Segev Fisher Center for Information Technology and Marketplace Transformation (CITM) http://haas.berkeley.edu/citm Haas School of Business University of California, Berkeley

This paper presents a framework for evaluating the business value of mobile technology in the context of process transformation. It is argued that evaluating ... See more

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