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Maxims applied: Intel's Atom: reaching for the billions of stars on this planet or bringing PCs to the masses

Posted on: 10-Jun-2008

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‘If you build it, they will come’ is a cliché among marketing professionals that is simply a more modern version of the classic ‘better mousetrap’ strategy. Classic marketing teaches that all development should be demand pull. If you know what the demand is, you know how to market and sell the product. But what if you are in a supply driven market? Classical marketing doesn’t teach you much about dealing with these situations. Learn how Intel has approached the problem ...

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About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

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