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Maxims: To be really committed to profitability, you have to be willing to lose sales.

Posted on: 12-Dec-2008

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Summary

Everyone says they’re committed to profitability. But that commitment is only proven in downturns when choices must be made everyday between taking orders that are money losers to hold market share and standing firm on prices. . . Giving discounts in a downturn locks in long-term losses. . . Profitability is not your customer’s problem; it’s your problem. Remaining profitable is the best strategy for both you and your customer.

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About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

Short URL: https://www.wesrch.com/electronics/weqEL13NYD

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