Posted on: 05-Feb-2009
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ViiV was an attempt to launch the PC into consumer electronics. It was hailed by the media when it launched and mavens loved it. The practical reasons for why it failed are easy to see. But that is not what this missive is about. This is about analyzing the marketing to see where it went wrong and how to avoid this. Products fail because marketing fails, simple as that. They not the only ones, Apple made many similar with iTV. So even the marketing master of them all, Steve Jobs can trip up.
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.