Maxims: Advertising should be primarily used for imprinting your brand on the minds of senior customers and investors.
Posted on: 03-Oct-2008
Page Views: 1778
To view full screen click here!
If you are unable to view this PDF file, please clear the browser cache and reload your page,
if the problem persists try upgrading your PDF reader. To obtain the PDF reader, please click here
It is easy to waste money advertising in Technology Businesses – especially when one is selling to industrial clients. It is taught, and many believe, that there is a direct and positive correlation between advertising and revenues. This may be the case when it comes to consumer products, where prices are low, distributors insulate you from the customer, and customers are too many to market directly to. But when it comes to manufacturing industries, sheer scale differences mean that most marketing is better done . . .
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.