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Maxims: Align your Core Strengths, Manufacturing, Product Portfolio, Message, and Targeting carefully.

Posted on: 04-May-2009

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It is a very dangerous error to fail to align the chain of getting products to customers. Yet, it is a very common error. Most companies, when they do make it, fail to recognize it as the source of their problems. Andy Grove orchestrated the strategy and as he puts it, “We organized the company to support the strategy, so we had a coherence of market, business strategy, and manufacturing and technology strategy. When these are aligned up, things go pretty well.”

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About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

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