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Maxims: The company's name is your most important brand.

Posted on: 16-Dec-2008

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If you think you can lose a lot by misnaming your product, imagine what happens when you misname your company? Worse, it can have long term consequences. So why do people spend so much money, time, and effort on branding? Because it would be silly to have a great product fail because of a bad brand or weak marketing. Find out what’s the magic behind brands like Genentech, First Solar, Intel, and Lexus.


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About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

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