Posted on: 21-Jul-2007
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ROIC is a bad investment model for technology, because it just measures the return on what a company spends generically. Focusing on ROnR (Return On n years of Research) and ROS (Return on S,G,& A) is a better measure because it relates directly to a company's ability to develop products and markets. It also leads to excess inventories in highly cyclical industries. Find out why in this paper.
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.