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Manufacturing Economics: The relationships between design, pricing and revenues. part II

Posted on: 27-Jan-2009

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We left off on the fork in the road between nanochip makers and microchip makers. The conclusion was that IC ASPs are declining because of a lack of obsolescence. There is only one way to get out: DIFFERENTIATION. OEMs see most chip makers as not providing strategic value. Otherwise, they would not PICOS them. They would partner with them. If we look at cell phones, this market is a mess of bad attempts at differentiation-let’s call it BAD. In contrast look at Apple’s iPod . . .

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About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

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