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Maxims: Higher Prices almost always equals higher market share.

Posted on: 09-Oct-2009

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The conventional wisdom is that price is one of the most important factors in equipment selection, or the selection of just about any product. Do a hundred surveys and you’ll find customers put low pricing high on their list of important buying criteria every time. However, in practice, price is seldom the issue, and when it is, the vendor has not done its job. You don’t believe me? Try this experiment . . . Second, price is value. Customers will invariably think . . .

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About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

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