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Confuse the customer with names and they will stop buying.

Posted on: 12-Jan-2009

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Never believe that naming is trivial. It’s the first thing people must remember before they decide to buy. That alone makes it one of the most important things you do, for if they can’t remember you, they will never think to buy. Confusion is a common problem throughout technology because so few pay attention to naming and create brand extensions that make no sense. Apple made this mistake in the late eighties with the Macintosh and further lost its lead to the PC in the late eighties…

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About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

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