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Maxims: Technology business structures are fundamentally different from the B-School classics.

Posted on: 29-Sep-2008

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The old style of business was split into three primary areas: Manufacturing, Sales & Marketing, and Research & Development. But in practice, R&D was too far from the front lines to provide any effective support . . . This left sales & marketing without the vision to capture the customer’s imagination. So, market battles devolved into manufacturing slugfests where pricing was the main point of differentiation. The structure for a modern B2B technology business splits into four areas: Operations, Account Management, Corporate Marketing, and Product Marketing & Development. Operations is similar to the old style’s manufacturing . . .

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About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

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