Posted on: 25-Sep-2008
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Designers . . . you can love them, love to hate them, but you can’t leave them. Imagine the chip industry as an art gallery. . . . To understand why something like DFM (Design For Manufacturing) is so difficult, you have to understand the deep and wide cultural sea that lies between design and manufacturing . . . Between 1992 and 2000, the average annual rate of growth in transistors designed by the IC part of the industry was 42%. But a slump in design output — that actually started in 2000 and extended to 2003 — brought the average annual rate of growth between 2001 and 2006 down to 21%. One could blame poor investment levels, which are surely part of the cause, but after a 45% jump in 2004, annual growth slowed systematically to 31% in 2005 and 22% in 2006. Ironically, the growth rate of the designer population doubled over these periods from 2% annually to 4% . . . Design Cost reductions in dollars per transistor averaged 19% per year between 1992 and 2000. This slowed to 5% between 2001 and 2006.
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.