Maxims applied How Apple gets better RONR: Microsoft spends 15% on R&D. Apple spends 4% on R&D. The method's behind Steve Job's vision.
Posted on: 20-Jan-2009
Page Views: 1708
To view full screen click here!
If you are unable to view this PDF file, please clear the browser cache and reload your page,
if the problem persists try upgrading your PDF reader. To obtain the PDF reader, please click here
Itís no secret that Apple is an amazing marketing company. What gets missed is that it is an amazing RONR company (Return On N years of R&D spending). Usually Steve Jobís vision gets all the credit. But what makes his vision so clear and otherís so foggy is that he doesnít use traditional marketing. Instead, Apple is a master of technology marketing theory, which integrates marketing with product development, aligning development and marketing to a razor sharp focus on the customerís problem...
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.