Maxims: If you can read their business strategy in the papers it's too obvious and is probably not the case.
Posted on: 10-Aug-2009
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Once it was really popular to believe Europe was losing its lead in the cell phone business because of Java. Sun did a really good job of promoting its product plans as a vision of the future for the media to lap up. Remember the Network Computer (NC)? VLSI correctly called it just the same old mainframe computing strategy served up with new words. But the media and many leading market researchers played it as the NBT (Next Big Thing) to replace the PC . . .
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.