Share  Email

Maxims applied: Strategic market shifts: is small in and big out? And the role of customer satisfaction in both.

Posted on: 19-Dec-2008

Page Views: 1828

To view full screen click here!


If you are unable to view this PDF file, please clear the browser cache and reload your page,
if the problem persists try upgrading your PDF reader. To obtain the PDF reader, please click here


This popular question circulating started when Applied Materials slipped some market share points. One canít deny the success of Lamís focused market strategy. But if small and focused is really the trend, how does one explain the continued success of companies like Advantest, TEL, ASML, ASM Pacific, or Hitachi Hi-Tech? One reason is that they all hold high customer satisfaction levels. Applied has had a gap for years. Plus, the small is better argument doesnít hold if you look at Axcelis.

« The Economics of Money: Why the Fed's cuttin...

weVISION: Synopsys' New Custom IC Design Suit... »

About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

Short URL:

Send to Colleague | Send to myContacts |  Save to myLibrary

weSRCH App on Apple