Maxims applied: Strategic market shifts: is small in and big out? And the role of customer satisfaction in both.
Posted on: 19-Dec-2008
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This popular question circulating started when Applied Materials slipped some market share points. One canít deny the success of Lamís focused market strategy. But if small and focused is really the trend, how does one explain the continued success of companies like Advantest, TEL, ASML, ASM Pacific, or Hitachi Hi-Tech? One reason is that they all hold high customer satisfaction levels. Applied has had a gap for years. Plus, the small is better argument doesnít hold if you look at Axcelis.
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.