Posted on: 29-Dec-2008
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Drinking your own marcom pitch is a fundamental error that will destroy a leader as their company rots away. This may work as a diversionary tactic, but it never solves fundamental problems. There is an insidious feedback effect that affects a company’s entire view of itself and this is what is ultimately destructive. An organization won’t react to a reality that as been hidden. Even indisputable evidence will be ignored . . .
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.